Last Updated on March 21, 2024 by Lydia Martin
Sold out before it was even launched, Cincoro tequila holds the title of being one of the fastest-selling luxury tequila in the world. Was it the luxurious taste, the owners, or the Cincoro tequila price?
If you are just as curious, read on as we dig deeper to know more about Cincoro tequila.
Quick Overview of Cincoro Tequila
Cincoro tequila rises among other tequila lines because of different factors: premium ingredients, production process, and ownership. The Cincoro tequila is owned by five NBA players and principal owners (which we will talk about later), and it is a naturally rich and ultra-smooth spirit perfect for savoring and sharing.
Who would have thought that a small talk while waiting for a dinner reservation will turn out to be one of the finest tequila lines in the world [1]? Cincoro is indeed a surprise baby in the distilled spirit world, and it ranges from crystal clear to dark amber with copper overtones.
Fun Facts
How It’s Made
After hand-selecting the base ingredients, it is cooked for 35 hours before distillation and maturation. Cincoro tequila is distilled in an existing Jalisco distillery, and the spirit is aged in an ex-American whiskey barrel for a certain time.
The tasting group went above and beyond the blending process, and it paid off because it does not need to be diluted with salt, lime juice, or anything else to taste great.
What It’s Made From
The main ingredient of the Cincoro tequila is hand-selected blue agave, and it came from the highlands and lowland regions of Jalisco, Mexico. The main ingredient is aged 5-8 years old before being harvested and cooked for 35 hours to enhance its flavor.
Did you know that the five owners of Cincoro tequila tested more than 1,000 tequilas before deciding on their blend? NBA star Jordan led the tasting team to achieve the flavor profile of balanced smoothness and a long finish of Cincoro.
Bottle Design
A prestigious tequila needs suitable housing, and the swish bottle design brings Cincoro tequila together. The blend and notes of the spirit are important but admiring the bottle design is another thing to look out for when it comes to expensive expression.
Mark Smith, Nike’s VP of Innovation Special Projects, designed the bottle of Cincoro and its five sleek sides represent the agave leaves. The base is tilted at 23 degrees, which represents Michael Jordan’s jersey number.
The stopper is an inverted replica of the Cincoro bottle made from crystal, which looks very elegant. In addition, Extra Añejo’s bottle took one step ahead with its bottle hand-polished black crystal and gold accents.
Its Massive Popularity
Cincoro tequila gains massive popularity because of different factors, but one notable reason is the ownership. Michael Jordan (6 NBA Championships), Jeani Buss (Laker’s co-owner), Wes Edens (Milwaukee Bucks co-owner), Wyc Grousbeck, and his-then fiancee Emilia Fazzalari (Celtics co-owner) own the brand.
This tequila brand is the 4th in the market that claims to be sold out before its official launching, with 300 cases sold in Massachusets (alone) on the first three days.
As for their marketing strategy, they’re using the Pappy Van Winkle-Like Strategy. It means limited production that results in cult-like scarcity, so upon announcement, boom! SOLD OUT!
Cincoro Tequila Expressions
Reposado
Cincoro Reposado has a remarkable aroma and taste, thanks to its unique aging regimen. Reposados are aged in ex-bourbon barrels for 8-10 months. The minimum aging for Reposados is two months.
- Color: Medium Gold
- Nose: Baking spices and toasted creme brulee
- Palate: White chocolate, slightly sweet, and light oak
- Finish: Vanilla, baking spices, and impressively long finish.
Blanco
Cincoro Tequila Blanco is exceptionally smooth and approachable on the palate. It has great complexity, flavor, and finish that you cannot find in other liquors.
- Color: Crystal Clear
- Nose: Slightly sweet, light, and fresh
- Palate: Citrusy (lime and grapefruit),and incredibly smooth
- Finish: Fresh agave, pepper, and citrus
Anejo
Añejo is matured in ex-bourbon barrels for 24-28 months which is considerably longer than the aging requirement for Añejo (12 months). The aging of Cincoro in underground cellars for almost two years and interaction with barrels resulted in a distinct aroma and taste of Añejo.
- Color: Intense Amber
- Nose: Sweet cooked agave, fig, orange rind, maple, and oak
- Palate: Butterscotch, toasted oak, and complex
- Finish: Dried fruits, baking spices, cooked agave.
Extra Anejo
Cincoro Extra Añejo is a rare Cincoro tequila manufactured by the brand. A bottle consists of younger-aged expressions before being matured for 40-44 months in an underground cellar using ex-bourbon barrels.
- Color: Deep Copper
- Nose: Subtle wood notes, raisin, fig, dried fruits, and caramel
- Palate: Very complex, lingering spices, light coffee, and white chocolate
- Finish: Extra long and complex like a fine cognac
How To Drink Cincoro tequila
Cincoro is one of the world’s most premium tequila brands sold, so it should be consumed and enjoyed accordingly. The expressions can be drunk neat, with ice, or mixed in cocktails like Old-fashioned, Margarita, or Paloma.
We recommend taking the time to sip it so you can taste its unique flavors. Drink it like an authentic Mexican by putting it in the fridge for chilled serving, and skip the ice, lime, and salt.
Common Cincoro Tequila Prices
| Bottle Type | Size | Alcohol By Volume | Average Price |
| Cincoro Reposado tequila | 750 mL | 40% | $98.99-$105.99 |
| Cincoro Extra Anejo | 750 mL | 40% | $1600-$1800 |
| Cincoro Blanco | 750 mL | 40% | $70.99-$80.99 |
| Cincoro Anejo tequila | 750 mL | 40% | $130.99-$145.99 |
Compared to Other tequilas
Patron
Patron tequila produced by the Patron Spirits Company contains 40% ABV in each bottle. Its main ingredient is the “corazon” from the agaves, and the barrels, bottles, and cork are old handcrafted from their distillery. If you are looking for a cheaper tequila alternative for Cincoro, the spirit costs around $40.
Don Julio
Don Julio tequila is one of the world’s luxury premium liquors, commonly referred to as “silver” tequila because of its crisp and unique flavors, not to mention the hints of citrus essential for margaritas. If you love to create cocktails, Don Julio is a go-to option for liquors, and you can score one for approximately $120.
Casamigos
Like Cincoro tequila, Casamigos is a tequila brand owned by someone famous as it was co-founded by George Clooney. The ultra-premium tequila has a great taste, so you don’t need salt or lime. If you want to taste it, you can buy one for roughly $49.
Read:
- Casamigos vs Patron Tequila
- Jaja Tequila Guide
- Casa del Sol Tequila Guide
- The Butterfly Cannon Tequila Guide
Popular Cincoro Tequila Cocktail Recipes
Cincoro Diablo
Prep Time: 5 mins
Total Time: 10 mins
Ingredients:
- 2 oz Cincoro Reposado tequila
- 6 oz muddled blackberries
- 0.5 oz Agave Nectar
- 2 oz ginger beer
- Splash of carbonated water
- Ice
Instructions:
In a collins glass, muddle the blackberries with lime juice and nectar. In a cocktail shaker with ice, add the liquid ingredients except for beer and soda and shake it well before straining in the collins glass. Top it off with a splash of carbonated water and ginger beer.
Serving: 1
Cincoro Blanco Spritz
Prep Time: 5 mins
Total Time: 5 mins
Ingredients:
- 1.5 oz Cincoro Blanco tequila
- 1.5 oz Aperol
- 1.5 oz Prosecco
- 1 oz soda water
- Ice sphere
Instructions:
In a white wine glass with a large ice sphere, pour down all the ingredients and stir well for a few seconds. Top it off with an orange spiral before serving. Enjoy!
Serving: 1
FAQs
How much is a shot of Cincoro?
A shot of Cincoro Blanco starts at $5, while you can score a shot of Extra Añejo at roughly $90. Extra Añejo is a rare Cincoro tequila which means a shot is almost equivalent to bottles of good tequilas.
Why is Cincoro tequila so expensive?
Cincoro tequila is expensive because Michael Jordan is one of those who picked the spirit’s blends. He personally led the tasting group and spent time tasting almost 1,000 types before arriving at the perfect mixture. Cincoro is now one of the most expensive spirits on the market, plus it has great flavors and notes.
Is Cincoro tequila sweet?
Yes, Cincoro tequila is sweet but not overpoweringly so. Cincoro has dark chocolate, and cinnamon notes that swirl around and has a distinctive candied sweetness.
Is Cincoro Tequila top shelf?
Cincoro Tequila is indeed considered top shelf by many enthusiasts and connoisseurs. Crafted by a group of basketball legends including Michael Jordan, Cincoro Tequila boasts exceptional quality and premium craftsmanship. The brand prides itself on using high-quality, hand-selected agave and a meticulous production process to create a smooth and refined tequila experience.
Cincoro offers a range of expressions, including Blanco, Reposado, Añejo, and Extra Añejo, each showcasing distinct flavors and characteristics. With its attention to detail, luxurious packaging, and celebrity backing, Cincoro has earned a reputation as a top-tier tequila brand, making it a sought-after choice among discerning drinkers looking for a premium spirit to savor and enjoy.
How much is Michael Jordan tequila worth?
Michael Jordan’s tequila brand, Cincoro, has quickly gained recognition in the spirits industry, thanks to its high-quality offerings and celebrity endorsement. While specific valuations may vary, Cincoro Tequila is generally regarded as a premium product with prices reflecting its quality and craftsmanship. The cost of Cincoro Tequila bottles can range from moderate to high, depending on the expression and the market. Limited edition releases or collector’s items may command even higher prices due to their rarity and exclusivity. Overall, the value of Michael Jordan’s tequila brand is significant, driven by its association with the basketball icon, its exceptional taste, and its appeal to tequila enthusiasts and collectors alike.
What tequila is worth 1000?
Several tequilas are valued at or around $1000, catering to luxury spirits enthusiasts and collectors. These tequilas often fall into the category of ultra-premium or extra-aged expressions, boasting exceptional quality, craftsmanship, and unique aging processes. Brands such as Patrón, Don Julio, Casa Dragones, and Clase Azul offer limited edition or special reserve tequilas that command premium prices due to their rarity, exquisite packaging, and unparalleled taste profiles.
These high-end tequilas are typically aged for extended periods, resulting in complex flavors, smooth textures, and luxurious drinking experiences. While the price may seem steep, the exclusivity and prestige associated with these tequilas make them highly sought-after among aficionados who appreciate the finer things in life.
Is Cincoro Blanco tequila good?
Cincoro Blanco tequila is widely regarded as an excellent choice for tequila enthusiasts seeking a premium, high-quality spirit. Crafted using 100% Weber blue agave sourced from the highlands and lowlands of Jalisco, Mexico, Cincoro Blanco undergoes a meticulous production process to ensure optimal flavor and purity. The result is a smooth and versatile tequila with notes of citrus, herbs, and subtle sweetness, making it perfect for sipping neat, on the rocks, or as the base for cocktails.
Cincoro Blanco’s clean and crisp profile, combined with its luxurious packaging and celebrity endorsement, has earned it praise from both critics and consumers alike. Whether enjoyed casually or savored on special occasions, Cincoro Blanco tequila is recognized for its exceptional quality and is considered a standout choice in the world of premium spirits.
What is the most luxurious tequila?
Determining the most luxurious tequila can be subjective, as various factors contribute to its perceived luxury, including taste, aging process, branding, and packaging. However, several tequila brands are consistently recognized for their ultra-premium offerings, appealing to discerning drinkers and collectors seeking the epitome of luxury spirits. Examples include Clase Azul Ultra, Casa Dragones Joven, and Patrón en Lalique: Serie 1. These tequilas often feature exceptional craftsmanship, limited production runs, and unique aging techniques, resulting in complex flavor profiles, smooth textures, and exquisite presentation. With their high price points and exclusivity, these luxury tequilas cater to connoisseurs who appreciate the finer things in life and are willing to indulge in the ultimate tequila experience.
Is Cincoro 100% agave?
Yes, Cincoro Tequila is crafted using 100% Weber blue agave, adhering to the highest standards of tequila production. The brand prides itself on sourcing only the finest agave plants from the highlands and lowlands of Jalisco, Mexico, renowned for their optimal growing conditions and superior quality. Cincoro’s commitment to using 100% agave ensures that its tequilas maintain the purity and authenticity that aficionados expect, resulting in a premium drinking experience characterized by rich flavors, smooth textures, and refined craftsmanship. Whether it’s their Blanco, Reposado, Añejo, or Extra Añejo expressions, Cincoro Tequila exemplifies the essence of traditional tequila-making techniques combined with modern innovation.
Who are the 5 owners of Cincoro Tequila?
Cincoro Tequila is co-owned by five prominent figures from the world of sports and business, each bringing their unique expertise and passion to the brand. The owners are Michael Jordan, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Emilia Fazzalari. Michael Jordan, the legendary basketball icon, lends his name and influence to the brand, while Jeanie Buss, the owner of the Los Angeles Lakers, brings her extensive experience in sports management. Wes Edens and Wyc Grousbeck are successful businessmen and co-owners of NBA teams, adding their entrepreneurial acumen to Cincoro’s leadership. Emilia Fazzalari, with her background in marketing and branding, contributes to shaping Cincoro’s image and market presence. Together, these five owners form a formidable team dedicated to elevating Cincoro Tequila to new heights of success in the ultra-premium spirits industry.
Final Thoughts
While alcohol connoisseur takes weeks to months to launch a spirit line, the Cinco Spirits Group had their own while waiting for their dinner reservation.
While it was highlighted that it was owned by people with big names in the NBA, the Cincoro tequila price is justifiable. The handpicked ingredients, production process, bottles, and taste screams luxury and elegance that anyone would love to enjoy.
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