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22 Most Popular Tequila Brands (2024 Edition)

Most Popular Tequila Brands

Last Updated on March 16, 2024 by Lydia Martin

With the popularity hike for Margaritas and boosted by celebrity owners and endorsement, the tequila market has grown from strength to strength, brand to brand.

Through extensive surveys, tastings, and passionate conversations with tequila aficionados, we’ve compiled the most popular tequila brands that have captured the hearts of many tequila lovers worldwide.

Keep reading to know if your favorite brand is on the list.

Top 22 Tequila Brands: Popularity Meter Tested 

1. Jose Cuervo Especial Gold

Hand Holding Bottle of Jose Cuervo Especial Gold

Average Price: Roughly $21.27 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Agave, Vanilla, Caramel, Oak, Citrus

Palate: Sweet Agave, Caramel, Oak, Vanilla, Light Citrus Notes

Star Rating: ⭐⭐⭐⭐⭐

Why We Like It: Jose Cuervo Especial Gold is a Joven tequila brand made from aged tequila mixed with younger tequilas. 

The popular tequila came from the largest tequila brand, Jose Cuervo, known for its premium tequila products.

“Good tequila has no need for salt and lime.” -Liquor Laboratory

Tequila drinkers enjoy handcrafted bottles of Cuervo Gold neat and in shots, but we recommend it in cocktails as it blends seemingly in different mixers. 

2. Casamigos Reposado

Casamigos Reposado Bottle

Average Price: Roughly $59.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Caramel, Cocoa, Vanilla, Agave, Spices

Palate: Balanced Sweetness, Oak, Caramel, Cocoa, Light Spiciness

Star Rating: ⭐⭐⭐⭐⭐

Why We Like It: The Casamigos brand is one of the fastest-growing spirits in the tequila industry and has been a crowd favorite for its attractive yet approachable taste profile. 

Casamigos Reposado is pure tequila aged in French oak barrels for a more complex and versatile flavor profile. 

LikWe were in awe of the hints of caramel and cocoa, and Tequila lovers will agree that the brand did a great job with the balanced sweetness and spiciness of the tequila. 

3. Casamigos Añejo

Casamigos Añejo Bottle and a Glasses

Average Price: Roughly $64.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Agave, Spices, Vanilla, Caramel, Hints of Oak

Palate: Agave, Spices, Vanilla, Caramel, Balanced Sweetness

Star Rating: ⭐⭐⭐⭐

Why We Like It: Casamigos Añejo is a well-recognized tequila brand worldwide for its unique yet enjoyable palate profile. 

Using the pure blue weber agave plants from Mexico, the company produced an award-winning tequila brand that many connoisseurs adore. 

It boasts delectable layered natural flavors of agave, spices, and vanilla with the right balance of sweetness from blue weber agaves. 

4. Don Julio 1942

Don Julio 1942 Bottle on a Table

Average Price: Roughly $190.75 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Roasted Agave, Warm Oak, Chocolate

Palate: Rich Oak, Roasted Agave, Chocolate, Warm and Bold

Star Rating: ⭐⭐⭐⭐

Why We Like It: Don Julio 1942 is one of the best tequila brands widely used by exclusive cocktail bars and nightclubs and has been a bartender favorite for its rich and bold palate profile. 

Don Julio 1942 premium tequila has been aged for a minimum of two and half years for a rich and flavorful palate profile. The warm oak, agave, and chocolate are evident in every sip. 

5. Casamigos Blanco

Casamigos Blanco Bottle

Average Price: Roughly $59.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Agave, Citrus, Hints of Vanilla

Palate: Fruit-forward Notes, Agave, Hints of Vanilla

Star Rating: ⭐⭐⭐⭐

Why We Like It: Casamigos Blanco is one of the best-selling tequilas in the market. George Clooney and his friends founded this brand when they decided to join the tequila business. 

The crystal clear tequila is made from handpicked blue weber from a small town in Jalisco, Mexico. This brand has bagged different awards in the industry, including the Supreme Brand Champion. 

The aroma of the blanco tequila is filled with hints of agave and citrus, and our taste buds were filled with fruit-forward notes and vanilla.

You can use the blanco tequila as a base liquor for a classic Margarita because, unlike other premium tequilas, it blends seemingly into the mixers. 

6. Don Julio Reposado

Close Up Shot of Don Julio Reposado Bottle

Average Price: Roughly $59.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Vanilla, Caramel, Agave, Oak

Palate: Smooth, Rich Vanilla, Caramel, Oak, Agave

Star Rating: ⭐⭐⭐⭐

Why We Like It: Don Julio Reposado is a high-quality tequila barrel-aged for eight months to deliver smooth, rich, and fantastic tasting notes. We noticed the inviting and elegant aroma of the reposado tequila as we opened the bottle. 

Aside from Don Julio Blanco, reposado tequila from the brand has been a crowd favorite for its versatility and approachable palate profile, thanks to its distillation process and aging in used bourbon barrels. 

7. Don Julio Añejo

Don Julio Añejo Bottle

Average Price: Roughly $66.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Vanilla, Agave, Caramel

Palate: Balanced, Wood, Vanilla, Caramel, Honey, Citrus Notes

Star Rating: ⭐⭐⭐⭐

Why We Like It: Don Julio Añejo is a barrel-aged tequila, and it is well known for its rich, wonderful, and distinctive tasting notes. 

The añejo has the right balance of wood, vanilla, and agave that you can enjoy neat and on the rocks. 

As we opened the bottle, the aroma of vanilla and agave greeted us, and the caramel, honey, and citrus notes lingered on our palate. 

8. Jose Cuervo Reserva de la Familia Reposado

Close Up Shot of Jose Cuervo Reserva de la Familia Reposado

Average Price: Roughly $88.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Oak, Vanilla, Agave, Caramel, Baking Spice

Palate: Complex, Smooth, Agave, Vanilla, Caramel, Baking Spice, Hints of Fruit

Star Rating: ⭐⭐⭐⭐

Why We Like It: Jose Cuervo Reserva de la Familia Reposado is part of today’s ultra-premium selection of one of the most well-known tequila brands. 

The Jose Cuervo Reserva de la Familia Reposado boasts sophisticated qualities because of its unique barrel aging process. 

It is complex and smooth, with the right balance of agave, vanilla, baking spice, and caramel picked up from the three wood barrels used for aging the tequila.  

9. El Jimador Reposado

Bottle of El Jimador Reposado

Average Price: Roughly $22.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Toffee Apple, Buttery Aromas

Palate: Soft Spices, Caramel, Woody Notes, Agave

Star Rating: ⭐⭐⭐⭐

Why We Like It: El Jimador Reposado is made from pure blue weber agave and rested in American oak barrels for two months. 

As it ages in the barrel, it absorbs the color and flavor of the tequila. You can drink it neat and on the rocks, but we recommend trying it in cocktails. 

On the nose, El Jimador has toffee apple-like buttery aromas, while on the palate, we enjoyed the soft spices, caramel, woody, and agave flavor. 

 10. Maestro Dobel Diamante

Bottle of Maestro Dobel Diamante

Average Price: Roughly $47.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Honey, Maple, Caramel, Vanilla

Palate: Sweet, Honey, Maple, Caramel, Vanilla, Long and Smooth Finish

Star Rating: ⭐⭐⭐

Why We Like It: Maestro Dobel Diamante is a mixture of Reposado, Añejo, and Extra Añejo tequilas that are filtered to create an exceptional Cristallino tequila [1].

The proprietary filtration allows the brand to remove the color of the aged tequilas while preserving their smoothness and complexity. 

Maestro Dobel Diamante is one of the best-selling tequilas from the brand, as it boasts sweet flavors of honey, maple, caramel, and vanilla with a long and smooth finish. 

11. Don Julio Blanco

Don Julio Blanco Bottle with Box and a Glass

Average Price: Roughly $53.99 per 750ml (Drizly) 

Alcohol Content: 40% ABV

Nose: Crisp Agave, Citrus, Hints of Citrus

Palate: Light, Citrus, Hints of Citrus

Star Rating: ⭐⭐⭐⭐

Why We Like It: This Blanco tequila is in its purest form, made from the finest blue weber agave plant. It is commonly called a silver tequila and boasts a crisp agave flavor with hints of citrus. 

Don Julio’s Blanco tequila is light and sweet. In addition, it is one of the best tequila brands for cocktails because the Blanco tequila blends seamlessly and compliments the mixers [2]. 

12. Patron Silver

Bottle of Patron Silver

Average Price: Roughly $52.89 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Agave, Citrus, Hints of Fruits

Palate: Smooth, Agave, Hints of Citrus

Star Rating: ⭐⭐⭐⭐

Why We Like It: If you are trying tequila for the first time, getting the Patron brand can be an excellent move as they offer various expressions, from Blanco, Reposado, Añejo, and Extra Añejo tequila. 

Patron silver is made with the finest blue agave, and with significant steps, Patron Spirits Company has produced the best-tasting and premium silver tequila. 

Patron silver is widely used as a cocktail because it blends great in different mixers, but you can drink it neat and on the rocks. 

13. Espolon Añejo

Bottle of Espolon Añejo

Average Price: Roughly $38.50 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Rich Agave, Oak, Vanilla

Palate: Complex, Agave, Oak, Vanilla, Hints of Spice

Star Rating: ⭐⭐⭐⭐

Why We Like It: Espolon Añejo is a tribute to Mexican culture, and it has been known for its complex yet impressive tasting notes. 

Espolon Añejo is made from the finest blue weber agave, and it is aged for 12 months in oak barrels and finished in former bourbon barrels. 

It is an excellent tequila brand because it offers the versatility you will not find in many of the worst tequilas.

It has a rich agave aroma and flavor profile that you can drink with ice and cocktails.

14. Espolon Reposado

Close Up Shot of Espolon Reposado Bottle

Average Price: Roughly $29.29 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Delicate, Complex, Agave, Hints of Citrus

Palate: Smooth, Vanilla, Agave, Hints of Spice

Star Rating: ⭐⭐⭐

Why We Like It: Espolon Reposado is another brand of tequila that has been popular because of its delicate and complex tasting notes. 

The best-selling tequila from the brand has gathered multiple awards because of its versatility and great-tasting palate profile. 

You can drink Espolon Reposado [3] on its own, but we recommend you drink it on the rocks and in cocktails.

It blends excellently in mixers without overpowering the taste of other ingredients. 

15. Corralejo Reposado

Bartender Pouring Bottle of Corralejo Reposado on a Jigger

Average Price: Roughly $33.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Vanilla, Spice, Oak, Agave

Palate: Vanilla, Spice, Oak, Agave, Honey, Lemon

Star Rating: ⭐⭐⭐

Why We Like It: Corralejo Reposado is one of the best-selling tequilas for its complex yet smooth palate profile. 

The Reposado tequila has a great vanilla, spice, oak, and agave aroma, as it is well-aged for four months in charred oak barrels.  

In addition, the peppercorn, honey, oak, and lemon palate profile tickles our taste buds. 

16. Espolon Blanco

Bottle of Espolon Blanco

Average Price: Roughly $29.14 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Tropical Fruit, Agave, Zesty Lemon, Hints of Pepper

Palate: Fruit, Lemon, Hints of Pepper

Star Rating: ⭐⭐⭐

Why We Like It: If you want tequila to enjoy neat, with ice, and in mixed drinks, Espolon Blanco is one of the famous brands that ticks all the boxes. 

Espolon Blanco is the purest expression from the brand, and this tequila is made from 100% blue agave for rich and flavorful tasting notes. 

The tequila brand boasts a combination of tropical fruit, sweet agave, and zesty lemon, with hints of pepper. 

It has been one of the best-selling tequila brands for several years and has won several awards in international spirits competitions. 

17. Herradura Reposado

Man Pouring Bottle of Herradura Reposado on a Glass

Average Price: Roughly $47.66 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Oak, Agave, Slight Oak Taste

Palate: Smooth, Slight Oak Taste, Sweet Finish

Star Rating: ⭐⭐⭐

Why We Like It: Herradura Reposado is a best-selling tequila brand in circulation with a complex flavor profile, aged longer than the normal aging for Reposados. 

Felix Lopez founded the company/brand, and Herradura Reposado has won 49 awards, including 21 golds for its rich and remarkable tasting notes. 

As it ages in American white oak barrels, it develops a slight oak taste with a smooth and sweet finish. 

18. Patron Añejo

Patron Añejo Bottle and Jigger

Average Price: Roughly $61.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Oak Wood, Raisins, Vanilla, Honey, Agave

Palate: Sweet, Smoky, Vanilla, Black Pepper, Oak Notes

Star Rating: ⭐⭐⭐

Why We Like It: Another best tequila brand in our cheat sheet is the Patron Añejo, aged 12 months in oak barrels, to produce an excellent tequila for sipping. 

Patron Añejo has a lovely oak wood, raisins, and vanilla aroma with honey and agave notes on the palate.

It is sweet and smoky, with complex tasting notes that can elevate your cocktails.

It is famous for mixed drinks because the light gold spirit features pleasant agave notes and rich vanilla, black pepper, and oak notes. 

19. 1800 Silver

Bottle of 1800 Silver on a white background

Average Price: Roughly $37.99 per 1.0L (Drizly) 

Alcohol Content: 40% ABV

Nose: Black Peppercorn, Spice, Fruit Aromas

Palate: Balanced, Roasted Pepper, Sweet Prune

Star Rating: ⭐⭐⭐

Why We Like It: 1800 Tequila Silver is one of the best-selling tequila brands from Mexico City. The Beckmann Family owns this brand. 

Their Blanco tequila does not have an overly sweet taste compared to other brands and boasts a smooth palate profile. 

1800 tequila silver is a great sipper, but for a tasty way, you can mix it with orange liqueur and lime juice. 

1800 tequila silver is a Blanco tequila with rich black peppercorn, spice, and fruit aromas. We like the balanced roasted pepper and sweet prune on the palate. 

20. Don Julio 70

Hand Holding Bottle of Don Julio 70

Average Price: Roughly $78.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Oak, Agave, Vanilla, Honey, Agave

Palate: Smooth, Vanilla, Agave, Honey, Agave, Citrus

Star Rating: ⭐⭐⭐

Why We Like It: Don Julio 70 is a Mexican tequila brand, the first clear añejo popularized by the brand. 

The smooth tequila is twice distilled before aging in oak barrels for 18 months. After filtering Don Julio añejo in charcoal, it is bottled in luxurious bottles [3]. 

Don Julio 70 is known for its rich complexity and crisp agave flavor. It is one of the crowd-favorite tequila brands because of its smooth character with lingering oak and warm finish. 

21. Fortaleza Blanco

Fortaleza Blanco Bottle and a Glass

Average Price: Roughly $55.99 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Rich Agave Aroma, Smooth

Palate: Rich Cooked Agave, Citrus, Lime, Black Pepper, Basil, Vanilla, Deep and Complex Finish

Star Rating: ⭐⭐⭐

Why We Like It: Fortaleza Blanco is one of the most popular brands of tequila, and their Blanco is known for its rich agave aroma and smooth taste. 

The brand uses 100% blue agave and traditional production methods in making tequila, making it one of the finest tequila brands with an overly smooth taste and finish. 

The tequila is best enjoyed neat and in a new mix of cocktails as it offers a rich cooked agave and flavors like citrus, lime, black pepper, basil, and vanilla with a deep and complex finish. 

22. Herradura Añejo

Close Up Shot of Herradura Añejo Bottle

Average Price: Roughly $54.04 per 750ml (Drizly)

Alcohol Content: 40% ABV

Nose: Smooth, Dried Fruit, Oak

Palate: Smooth, Melts on the Taste Buds, Notes of Dried Fruit and Oak

Star Rating: ⭐⭐⭐

Why We Like It: Tequila Herradura is one of the world’s oldest tequila makers, leading innovators in the tequila industry [4], and home to Herradura Añejo. 

Herradura Añejo is one of the best tequila brands in circulation, and this amber-colored tequila boasts a remarkably smooth flavor that melts on your taste buds and leaves notes of dried fruit and oak. 

“That was the challenge…How to take out the color without taking out the flavor. It would be a pleasant surprise to consumers, who would not be expecting that type of flavor from a clear tequila.” – Juan Domingo Beckmann Legorreta, CEO 

This brand is one of the most authentic tequila brands that use 100% blue agave and spent 25 months on American oak barrels to develop its rich amber color and incredibly smooth flavor profile [5]. 

*Note: Average prices are based on Drizly and the official product websites. The star rating was determined based on a blind test, with 1 being the lowest and 5 being the highest. Each product was evaluated on its quality, flavor profile, complexity, smoothness, and enjoyment.

Frequently Asked Questions (FAQs)

What is the most sold tequila in the world?

The most-sold tequila in the world is Jose Cuervo in the past year. Based on Forbes, roughly ⅓ of the tequila sold worldwide has “Cuervo” on its label. It has almost 8% sales growth from 2021 to 2022.

What is the #1 tequila in the US?

Jose Cuervo is the number one tequila brand in the US. This brand had approximately 7.9 million cases sold in 2022. 

Based on Statista, the USA is the leading country of destination for tequila exports from Mexico [6]. 

To Sum It Up About Most Popular Tequila Brands

In recent years, tequila has shown impressive growth. Tequila is one of the purest forms of distilled spirits and one of the most versatile alcoholic drinks. 

Casamigos, Patron, Don Julio, Herradura, and El Jimador are some of the most popular tequila brands that played a big part in the growth of tequila in the spirits industry. 

However, Jose Cuervo stands as the best tequila brand that has won many hearts of drinking enthusiasts in the tequila world and by far the most popular one.

Did your favorite tequila make it to our list? Let us know in the comments.

References:

Everything You Need to Know About Cristalino, the Clear Tequila Connoisseurs Can’t Stop Drinking

How to Get Into Tequila

Espolòn® Tequila Wants You To Celebrate Cinco de Mayo All Month Long with ‘Cinco Para Todos’ Campaign

Tequila Herradura Legend Aims To Fill Luxury Drinkers Glasses

The Effects of Aging on Liquor

Leading countries of destination of tequila exports from Mexico in 2023

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