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Who Makes Casamigos Tequila? Answered (2024 Best Edition)

who makes casamigos tequila

Last Updated on March 28, 2024 by Lydia Martin

Casamigos is one of the most well-loved tequilas today because of its ultra-premium taste.

The Casamigos (House of Friends) started as an idea between Hollywood actor George Clooney and his friends who longed for a tequila they could drink all day without getting a hangover. 

The tequila brand was founded in 2013, but since tequila should be made in Mexico, Who makes Casamigos Tequila? Read on to find out. 

Who’s Behind The Casamigos Tequila? 

George Clooney

Casamigos is an ultra-premium and affordable tequila on the market today. George Clooney and his friends did intensive research to create a tequila they could drink without a hangover.

After several samples, Casamigos tequilas started invading the tequila world. 

Tequilas should be made in Mexico, and there are only 5 Mexican states where you can legally produce the spirit [1].

Productos Finos De Agave Distillery previously made the Casamigos brand from 2013 to 2017.

When the company was sold to Diageo, Diageo México Operaciones, SA De CV started making the Casamigos tequila. 

People Behind Casamigos Tequila 

Diageo

Diageo

Since Diageo bought the Casamigos to George Clooney and his friends, the distillery was changed.

Tequila production is highly regulated in Mexico, so every bottle produced should be labeled with NOM [1] to identify who produced the spirit. 

Currently, the Casamigos bottles released are labeled with NOM 1609, which means Casamigos is made by Diageo México Operaciones, SA De CV. 

Productos Finos De Agave Distillery

Productos Finos De Agave Distillery previously produced Casamigos before it started the journey with Diageo. The released bottles of Casamigos are labeled with NOM 1416, which means Productos Finos De Agave Distillery produces it. 

Aside from Casamigos, the distillery also produces tequilas for El Cartel, Clase Azul and Avion. 

George Clooney & His Friends

George Clooney with a friend

We can say that George Clooney and his friends are the people behind the Casamigos tequila.

George Clooney and Rande Gerber came up with the idea of creating a tequila that will not blow your ears, is smooth, with the right flavor, and does not give you a hangover. 

It took two years of back-and-forth with the distiller and tasting almost 700 samples to develop the Casamigos tequila, so the credits also go to the duo. 

Read: Casamigos vs Don Julio Tequila

Does George Clooney Still Own Casamigos Tequila? 

Casamigos Tequila

George Clooney no longer owns the Casamigos brand, but he still very much part of it, based on Clooney’s email to CNBC (regarding the sale of the brand).

Diageo acquired the tequila brand in 2017 for $1 billion, initially paying $700 million.

They will potentially be paid $300 million over ten years, depending on the performance of Casamigos. 

Frequently Asked Questions (FAQs)

Where is Casamigos Tequila made?

Casamigos Tequila is made in Jalisco, Mexico. Specifically, it is produced in the Highlands of Jalisco, an area known for its optimal growing conditions for agave, the plant used to make tequila.

The distillery where Casamigos is made is located in the town of El Arenal, Jalisco. This region is renowned for its rich volcanic soil and ideal climate, which contribute to the quality and character of the agave used in Casamigos Tequila.

Why is Casamigos so popular?

Casamigos Tequila has gained significant popularity for several reasons:

Celebrity Endorsement: Casamigos Tequila was co-founded by actor George Clooney, along with businessman Rande Gerber and developer Mike Meldman. The involvement of a well-known celebrity like Clooney helped to generate buzz and publicity for the brand, attracting attention from consumers and the media.

High Quality: Casamigos Tequila is known for its high quality and smooth taste. It is made from 100% Blue Weber agave and is produced using traditional methods, including slow roasting in brick ovens and fermentation in stainless steel tanks. The result is a premium tequila with a smooth and flavorful profile that appeals to both casual drinkers and connoisseurs alike.

Variety of Offerings: Casamigos offers a range of tequila expressions, including Blanco, Reposado, and Añejo, each with its own distinct flavor profile and character. This variety allows consumers to explore different styles of tequila and find the one that best suits their preferences.

Brand Image: Casamigos has cultivated a strong brand image that emphasizes luxury, sophistication, and lifestyle. The brand’s marketing campaigns often feature images of glamorous parties, exotic destinations, and celebrity endorsements, appealing to consumers who aspire to a certain lifestyle and status.

Word of Mouth: Positive word of mouth and recommendations from friends, influencers, and bartenders have also contributed to the popularity of Casamigos. As consumers discover and enjoy the brand, they often share their experiences with others, leading to increased awareness and demand.

Overall, the combination of celebrity endorsement, high quality, variety, strong brand image, and positive word of mouth has helped Casamigos Tequila become a popular choice among tequila enthusiasts and cocktail lovers worldwide.

What is the sister brand of Casamigos?

The sister brand of Casamigos Tequila is Clase Azul. Clase Azul is another premium tequila brand that is also produced in Mexico, specifically in the town of Jesús María in the state of Jalisco. Like Casamigos, Clase Azul is known for its high quality and artisanal production methods.

The brand offers a range of tequila expressions, including Blanco, Reposado, and Añejo, each presented in distinctive handcrafted ceramic bottles adorned with intricate artwork. Clase Azul tequila is highly regarded for its smooth taste, rich flavor, and luxurious presentation, making it a favorite among collectors and aficionados of fine spirits.

Is Casamigos a good tequila brand?

Casamigos Tequila is widely regarded as a high-quality tequila brand by both consumers and industry experts. It has received numerous awards and accolades for its exceptional taste and craftsmanship. Casamigos offers a range of tequila expressions, including Blanco, Reposado, and Añejo, each crafted with care and attention to detail.

The tequila is made from 100% Blue Weber agave and is produced using traditional methods, resulting in a smooth and flavorful spirit with a distinct character. Many tequila enthusiasts appreciate Casamigos for its smoothness, complexity, and versatility in cocktails.

Overall, Casamigos has earned a reputation as a top-tier tequila brand, making it a popular choice among both casual drinkers and connoisseurs alike.

What celebrity owns Casamigos?

Casamigos Tequila was co-founded by actor George Clooney, along with businessman Rande Gerber and developer Mike Meldman. The idea for the brand originated during Clooney’s frequent visits to Mexico, where he and Gerber developed a shared passion for tequila.

Recognizing an opportunity to create a premium tequila that they enjoyed drinking themselves, Clooney and Gerber partnered with Meldman to launch Casamigos Tequila in 2013. Since then, the brand has grown significantly in popularity and has become synonymous with luxury and quality in the world of tequila.

How much did George Clooney make off Casamigos?

In June 2017, it was announced that Diageo, a multinational beverage company, had acquired Casamigos Tequila for a reported initial sum of $700 million, with the potential for an additional $300 million based on the brand’s performance over the next decade. As one of the co-founders of Casamigos, George Clooney’s stake in the company resulted in a substantial payout from the acquisition.

While the exact amount that Clooney made from the sale of Casamigos has not been disclosed, it has been reported that his share of the proceeds from the sale was significant, earning him hundreds of millions of dollars. Clooney’s involvement with Casamigos contributed to the brand’s success and helped to elevate its profile in the competitive spirits industry.

Which is better Patron or Casamigos?

The question of whether Patron or Casamigos is “better” is subjective and ultimately depends on personal taste preferences. Both Patron and Casamigos are premium tequila brands that offer high-quality products, each with its own distinct flavor profile and characteristics.
Patron, for example, is known for its smoothness and versatility, making it a popular choice for both sipping neat and mixing in cocktails. It offers a range of tequila expressions, including Silver (Blanco), Reposado, and Añejo, each with its own unique flavor profile and aging process.

On the other hand, Casamigos is celebrated for its rich and robust flavor profile, characterized by notes of caramel, vanilla, and spice. It is aged for a minimum of 8 to 10 years, resulting in a smooth and well-balanced tequila that is often enjoyed neat or on the rocks.
Ultimately, the “better” tequila between Patron and Casamigos is subjective and depends on individual taste preferences, intended use (neat or in cocktails), and desired flavor profile.

Why is Casamigos not a good tequila?

Casamigos Tequila is generally considered to be a high-quality tequila brand by both consumers and industry experts. However, like any product, it may not be to everyone’s taste. Some individuals may not enjoy the flavor profile of Casamigos, which is characterized by notes of caramel, vanilla, oak, and spice. Additionally, personal preferences vary, and what one person considers to be a “good” tequila, another person may not.

It’s essential to note that taste is subjective, and what matters most is finding a tequila that you enjoy and suits your preferences. Casamigos has earned numerous awards and accolades for its quality and craftsmanship, and many tequila enthusiasts appreciate its smoothness, complexity, and versatility in cocktails.

Should you drink Casamigos straight?

Whether or not you should drink Casamigos Tequila straight depends on personal preference and how you enjoy your tequila. Casamigos is a premium tequila that is known for its smooth and flavorful profile, making it suitable for sipping neat or on the rocks.

Many tequila enthusiasts enjoy drinking Casamigos straight to fully appreciate its complex flavors and aromas. When drinking Casamigos neat, you may notice notes of caramel, vanilla, oak, and spice, along with a smooth and lingering finish.

However, if you prefer a milder flavor or want to mix Casamigos into cocktails, it also works well in various mixed drinks, such as margaritas, palomas, or tequila sunrises. Ultimately, the decision to drink Casamigos straight or mixed is entirely up to personal preference and how you prefer to enjoy your tequila.

Why is it called Casamigos?

Casamigos Tequila derives its name from Spanish, where “casa” means “house” and “amigos” translates to “friends.” The genesis of the brand can be traced back to the close friendship between actor George Clooney, along with businessman Rande Gerber and developer Mike Meldman.

Their camaraderie blossomed during Clooney’s frequent visits to Mexico, where he and Gerber found themselves enjoying tequila in the serene ambiance of their shared homes.

The notion of companionship and conviviality inspired the moniker “Casamigos,” epitomizing the idea of creating a tequila that evokes the warmth and conviviality of sharing moments with friends in the comfort of one’s own abode.

What is the best quality tequila?

Determining the “best” quality tequila hinges upon several factors that collectively contribute to a superior drinking experience. Foremost, authenticity is paramount, signified by the “100% Agave” label, ensuring that the tequila is crafted purely from Blue Weber agave without any additives.

Craftsmanship plays a crucial role, where traditional methods such as slow-roasting agave hearts in brick ovens, natural fermentation with wild yeast, and distillation in copper pot stills impart a depth of character and complexity. The aging process further refines the tequila’s profile, with options ranging from Blanco (unaged) to Añejo (aged in oak barrels for a minimum of one year).

The flavor profile is a hallmark of quality, where a harmonious balance of agave sweetness, citrus zest, herbal nuances, and subtle spices distinguishes exceptional tequilas. Renowned brands such as Don Julio, Patrón, Casamigos, Clase Azul, and Tequila Ocho exemplify the pinnacle of craftsmanship and quality in the tequila world.

What does Añejo mean?

Añejo, a term originating from Spanish, translates to “aged” or “vintage.” In the realm of tequila, Añejo designates a specific category of aged tequila characterized by its maturation in oak barrels. Añejo tequila undergoes aging for a minimum of one year but less than three years, allowing it to develop a rich and nuanced flavor profile.

During this period, the tequila interacts with the oak barrels, absorbing flavors and aromas that imbue it with notes of caramel, vanilla, and spice. Añejo tequila is revered for its smoothness and complexity, making it an ideal choice for savoring neat or on the rocks.

Its darker hue, compared to Blanco or Reposado tequilas, is a testament to the transformative influence of oak aging. Añejo tequila embodies the culmination of patience, craftsmanship, and artistry, offering a sensory journey that celebrates the essence of time-honored traditions.

Which tequila is made in Mexico?

Tequila, by definition, is a spirit that must be produced in specific regions of Mexico, primarily in the state of Jalisco and limited areas in the states of Guanajuato, Michoacán, Nayarit, and Tamaulipas.

The most renowned region for tequila production is Jalisco, where the town of Tequila and its surrounding areas are situated. This region’s volcanic soil and favorable climate provide optimal growing conditions for the agave plant, the key ingredient in tequila.

Tequila made in these designated regions adheres to strict regulations and standards set by the Mexican government to ensure its authenticity and quality.

Where is Casamigos imported from?

Casamigos Tequila is imported from Mexico. Specifically, it is produced in Jalisco, Mexico, which is celebrated as the heartland of tequila production. The tequila is crafted in the Highlands of Jalisco, an area renowned for its ideal agave-growing conditions.

Here, the agave plants thrive in the region’s volcanic soil and high altitude, resulting in flavorful and robust agave plants.

After production, Casamigos Tequila is exported and distributed to various countries around the world, where it is embraced by tequila enthusiasts and consumers alike for its exceptional quality and taste.

How is Casamigos Tequila made?

Casamigos Tequila is meticulously crafted using traditional methods and artisanal craftsmanship. The production process begins with the careful selection and harvesting of mature Blue Weber agave plants, which typically reach maturity after 7 to 8 years of growth. Experienced jimadores, skilled workers, hand-select and harvest the ripe agave hearts, known as piñas, ensuring that only the highest quality agave is used in production.

Upon harvesting, the piñas are transported to the distillery, where they undergo a meticulous process to extract their flavorful essence. The first step involves slow-roasting the piñas in traditional brick ovens, a process that caramelizes the agave sugars and imparts rich flavors to the tequila. Once roasted, the piñas are crushed to extract the agave juice, which serves as the foundation for Casamigos Tequila.

Following extraction, the agave juice is naturally fermented using wild yeast, a process that enhances the tequila’s complexity and depth of flavor. The fermented juice is then distilled in small batches using copper pot stills, a traditional method that allows for precise control over the distillation process and ensures the retention of desirable flavors and aromas.

Depending on the desired expression of Casamigos Tequila (Blanco, Reposado, or Añejo), the tequila may undergo additional steps such as aging in charred oak barrels. This aging process imparts further complexity and depth to the tequila, resulting in a smooth and refined spirit with distinct character.

Throughout the production process, Casamigos Tequila is carefully monitored and crafted to uphold the brand’s commitment to quality and excellence. The result is a premium tequila renowned for its smoothness, complexity, and rich flavor profile, enjoyed by discerning tequila enthusiasts around the world.

So, Who Makes Casamigos Tequila?

Casamigos tequila is currently made by Diageo México Operaciones, SA De CV (NOM 1609). Before it was sold to Diageo, Casamigos tequila was produced by Productos Finos De Agave Distillery (NOM 1416). 

People should credit George Clooney and his friends for developing the Casamigos tequila as they were hands-on from the beginning of Casamigos until today.

Casamigos is currently available in the US and different parts of the world. 

References:

  1. 10 things you need to know about tequila
  2. Meeting Official norms Mexico nom compliance sell product
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