Updated May 2026.
“Flavored bourbon” is store English. If the bottle is a whiskey specialty or flavored whiskey, it may sit under 40% and is not straight bourbon. Jack Daniel’s Tennessee Honey prints 35% / 70 as a whiskey specialty on Brown-Forman’s US sheet — not bourbon. Unflavored bourbon still needs and ≥80 proof. A 1.5-ounce 35% pour is 0.88 drinks. No 2026 ranking or MSRP.
Related: honey bourbon, flavored whiskey, apple whiskey.
Specialty vs bourbon
| Language | 1.5 oz drinks |
|---|---|
| Straight bourbon | 1.00 at 40% |
| Whiskey specialty / flavored | From labeled ABV |
| Jack Daniel’s Honey | 0.88 |
| Other flavored SKUs | From labeled ABV |
A 750 mL 35% bottle is about 15 drinks. Four Honey pours are about 3.5 drinks. Pour math: whiskey drinks.
Sources
- legal.brown-forman.com US Product Info: Tennessee Honey 35% whiskey specialty. TTB 27 CFR 5.143; 5.150.
- NIAAA December 2025.
- 27 CFR 5.143; ≥40%