Herradura Tequila Bottle Review & Price Guide (2023)

Last Updated on August 22, 2023 by Lydia Martin

Herradura has years of experience with awards that named them the best spirits. Bold, pure, fine, and complex ⎯ are some descriptions given by most drinkers who have tried their variants. What is in this tequila that made them a popular choice?

Let us find out the story behind in this in-depth Herradura Tequila Review.

What’s Herradura Tequila?

Herradura Tequila

Herradura Tequila is a family-owned brand established in 1870 by Félix López in Amatitán, Jalisco, Mexico. They are known for their premium tequilas that are flavorful but with prices that are not out of reach. 

The US-based company Brown-Forman acquired the company in 2007. In that same year, the Wine Enthusiast Magazine named them the “Best Distillery of 2007.”

Did You Know? 

Distillation & Maturation Process

These tequilas are from ripe agave fruits cooked in stone ovens. These are fermented with wild yeast and are double-distilled after fermentation. They use open-air fermentation—the reposado tequila and the Añejos that require aging use ex-bourbon whiskey casks. 

Base Ingredients

Tequilana Weber agave

Tequila Herradura use Tequilana Weber agave harvested from Amatitan, Jalisco. The distillery uses natural spring water to mix with the extracted agave juices.  There are no additives included in any of their tequila variants. 

The flavors of the rested spirits are mainly influenced by the American white oak barrels that are used to store them as they are aged. 

Bottling & Packaging

The manufacturers bottled all the variants with the image of a horseshoe which in Spanish is “Herradura.” Brown-Forman commissioned Kenneth Hirst to work with their design and unify the overall look of their tequila products. 

The Silver Tequila is sold in the US with that label. However, they labeled the rest of the Blancos worldwide as Herradura Plata for familiarity.

Alcohol Content

Herradura with shot glasses

The alcohol content of all the Herradura variants is 40% ABV, except for Herradura Ultra. Ultra contains 35% to 39% ABV, which is not very low. This is within limits set by the authorities in Mexico.

Best Ways To Drink It 

Best Ways To Drink It 


Herradura’s fame is due to its flavor and texture. The best way to enjoy the slight sweetness of cooked agave with hints of citrus and cinnamon is by sipping it slowly. Allow it to linger in your mouth before swallowing it to let your senses absorb the flavor profile. There is no burn or harshness since these are pure agave tequilas. 

Cocktails (Margarita)

Herradura with cocktail

Mixing Herradura Silver with your margarita ingredients is one of the best choices. Blanco tequilas are often harsh, but this has the right alcohol strength and taste that can enhance the overall savor of your cocktail. 

The reposado mixture is also a good pick. It does not have an overwhelming taste, and it can add a nice citrus taste to the mix. 

On Ice

The aged spirits are also best drank on the rocks. You can serve Silver, Reposado, or Añejo, in a rocks glass. The aromas will explode and hit your nose as soon as the ice hits the tequila. 

Common Herradura Tequila Prices

Common Herradura Tequila Prices

Bottle Type Size ABV Average Price
Herradura Ultra 750 ml 35-39% $59
Herradura Silver 750 ml 40% 38
Herradura Seleccion Suprema 750 ml 40% $370
Herradura Reposado 750 ml 40% $43
Herradura Plata 750 ml 40% 38
Herradura Legend 750 ml 40% $138
Herradura Double Barrel Reposado 750 ml 40% $66
Herradura Aniversario 750 ml 40% $518
Herradura Añejo 750 ml 40% $52

Buyer’s Guide For the Best Herradura Tequila

Buyer’s Guide For the Best Herradura Tequila

Herradura Ultra

Ultra was released in 2015 as their aged but clear tequila. This is a combination of Seleccion Suprema and a 25-month añejo, aged in ex-bourbon barrels. They use a proprietary filtering system (1) to remove the color. They also infused this bottle with added agave nectar to enhance the piña flavor and aromas. 

Herradura Silver

Herradura Silver

Herradura Silver is the Blanco Tequila released in the US. However, other parts of the world have this Blanco labeled as Herradura Plata. It contains the same smooth, delicious-tasting tequila. There is no bitterness or burn but a bright, cooked agave savor with notes of black pepper, which is perfect for mixed drinks. 

Herradura Seleccion Suprema

This tequila went through 49 months of aging. Many say this is the tequila for true connoisseurs. It has notes of citrus and spicy vanilla with a hint of wood. Its aroma is close to the reposado but has a deeper aroma and character. 

Herradura Reposado

Herradura Reposado

Herradura Reposado was launched in 1974 in Mexico and was the world’s first commercial reposado. This 80-proof reposado tequila has sweet lemon and vanilla flavors. This reposado has a long, light, and smooth finish everybody loves. Mixing this reposado in cocktails will also produce good results.

Herradura Plata

Herradura Silver is their Blanco tequila. The content of this bottle is the same as the Silver tequila release. Blancos released outside the US have been labeled Plata since 2010. The price of this variant is also very reasonable.

Herradura Legend

Herradura Legend

This variant is Herradura’s answer to the best sipping tequilas of big brands like Don Julio and Patron Tequila. This tequila is aged 14 months in heavily charred, new American Oak barrels.

Herradura Double Barrel Reposado

The Double Barrel Reposado went through 11 months of traditional aging and then five months inside King of Kentucky Whiskey casks. This reposado tequila blend tastes more defined with a much deeper color.

Read: The Butterfly Cannon Tequila Guide

Herradura Aniversario

This Extra-añejo tequila is a special release for Herraduras’ 150th anniversary. After a hundred months inside an American Oak barrel, it developed a complex taste.

Read: Gran Coramino Tequila Price Guide

Herradura Añejo

They made this tequila variant using the traditional ways in Mexico. It has rich and dark colors with savory agave with notes of spice. This Añejo is best enjoyed straight or in a snifter glass.


Is Herradura real tequila?

Yes, Herradura is real tequila, made of 100% Blue Weber agave. They come from the highlands of Jalisco, Mexico. 

Is Herradura Blanco a good tequila?

Yes, Herradura Blanco is good tequila. Many even regarded it as a better tequila than Patron Silver tequila. It has a solid flavor and an aroma that denotes sweet agave, caramel, and vanillas, the same with the palate. 

Key Takeaways 

Herradura Tequila is a pride of Mexico. The product stayed at the top for over 150 years because each bottle is made of high-quality, pure tequila. 

These products are not priced extremely high, except for the limited edition pieces. The aroma and flavor work hand-in-hand, regardless if this is a Blanco, Reposado, or Añejo.

Mexico will remain proud of this brand as it provides tequila-lovers drinks with impeccable flavors and a soft texture at a good price. 



Lydia Martin

Lydia Martin hails from Redmond, Washington, where you’ll find some of the best cocktail bars and distilleries that offer a great mix of local drinks. She used to work as a bar manager in Paris and is a self-taught mixologist whose passion for crafting unique cocktails led her to create Liquor Laboratory. Lydia can whip up a mean Margarita in seconds! Contact at [email protected] or learn more about us here.

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