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Martell Cognac Bottle Prices, Types, Sizes & Buying Guide

Martell Cognac buying guide

Last Updated on February 28, 2024 by Lydia Martin

Martell is one of the world’s oldest cognacs and it’s available in stores even after 306 years. The high-quality cognac is popular among the Royals and famous Hollywood celebrities. 

Our team spent 72 hours of research to gather more information about this cognac, including the Martell price. 

A Brief Background on Martell Cognac

Martell Cognac

Martells was produced by one of the biggest and oldest Cognac houses in France way back in 1715. It was named after the businessman Jean Martell who founded the Cognac House.

Martell VSOP uses a high percentage of Eaux-de-vie that blends aromatics and richness to the brandy. 

Almost 300 years have passed, but Martells are still considered one of the best brandies you could taste. Martell cognac houses served during World War I, upon signing the armistice in Compiègne, France.

How It’s Made 

The grapes grown from Cognac, France, are the main ingredient of the Martell Cognac. The procedure in making the cognac is called eux-de-vie. The specific type of wine is distilled in copper stills with the right temperature two times, then ferments for a minimum of two years. 

Compared to the other cognac producers on the list, only the Martell VS brand uses that process to make cognac.

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What Determines Martell Cognac’s Colors?

The aging of the casks determines the color of the Martell cognac. As the cognac is fermented longer inside the casks bottle, the brandy can pull the qualities from the cask’s wood. A darker cognac means older and richer liquor. 

Martell VSOP

The old batches of Martells have been distilled for 20-70 years before being placed on the market, making it very dark and at high prices. 

Compared to Other Brandy & Cognac Brands 

Compared to Other Brandy & Cognac Brands

Paul Masson

Paul Masson is another cognac brand that offers a variety of brandy flavors. However, it does not go through the same specific distilling process as the Martell. The price of a Paul Masson VSOP is roughly $40.99, with prices that are four times cheaper than the average bottle of Martell VSOP.

Remy Martin

The grapes used for the brands like Remy Martin Brandy brandy are exclusively grown from France’s two cognac regions. The mixed spirits and the oak flavor are at an introduction level best for wine drinkers. The price of the brands like Remy Martin VSOP is approximately $40.00, which is almost similar to Martell cognac prices in the same bottles.


Courvoisier is a new cognac producer with a small company and no owned vineyard. However, the brand still manages to produce a wide selection of wine and liquor all over the region. The 750ml Martell VSOP at about $40.99 is almost half the price of a Courvoisier VSOP Exclusif product in the same volume and exclusive bottle.


The largest cognac producer and the closest competitor of Martells are Hennessy. The main ingredient, grapes, is grown from the Charente region, known for its affinity with fine alcohol bottles.

A 750ml Hennessy VS prices between $34 – $39 while Martell’s ranges at around $27 – $36, making Hennessy more expensive than Martell cognac prices. 



E&J is not considered as a cognac because the brandy products are imported from California. You can purchase the 750ml of E&J brandy at about $20.99 – $22.99.

E&J’s products like beer and cognac are cheaper due to their ingredients and process compared to Martell cognac prices. 

How to Drink Martell 

When it comes to drinking Martell cognac, you can drink it straight, on the rocks, or diluted with a little water. However, our team highly recommends drinking Martells straight or neat. Water may make your cognac too bland, and the ice can kill it [1]

Read: How Long Will Cognac Last?

Common Martell Cognac Prices

Common Martell Cognac Prices

Type Size Proof Average Pricing 
Martell VS Single Distillery 750 ml 80 $ 26.99 – $35.99
Martell VSOP Cognac 750 ml 80 $34.99 – $46.99
Martell Blue Swift 750 ml 80 $36.99 – $42.99
Martell Cordon Bleu 750 ml 80 $129.99 – $159.99
Martell XO Cognac 750 ml 80 $169.99 – $199.99
Martell Cordon Bleu Extra 750 ml 80 $169.99 – $203.99
L’OR De Jean Martell 750 ml 80 $3397.99 – $3399.99
Martell Cognac VSOP Aged In Red Barrels 750 ml 80 $37.99 – $41.99
Martell XO Supreme Cognac 750 ml 80 $229.99 – $232.99

Popular Martell-based Cocktails 

Twisted Sidecar

Twisted Sidecar

This liquor mix was invented in Carlton Hotel in Cannes and became an instant hit in London. 


  • 45 ml Martell VS
  • 15ml triple sec
  • 10 ml lemon juice 
  • 10 ml fresh pomegranate juice
  • 5 ml red Italian bitters
  • Ice 
  • Orange peel


Mix all the ingredients in a cocktail bottle filled with ice, then shake well until metal gets frosted. Strain it and twist a zest peel of orange on the top.

Curious Punch

Curious Punch

Enjoy a drink after the meal with this flavor. 


  • 50 ml Cognacs
  • 10 ml lime juice
  • 10 ml sugar syrup
  • 20 ml mineral water
  • lemon peel


In a punch bottle or highball glass with crushed ice, pour the Cordon Bleu and the rest of the ingredients, then stir until frosted. 

Flower Power

This refreshing drink is best for hot weather.


  • 50 ml Cognac
  • 25 ml fresh juice
  • homemade osmanthus syrup
  • Peychaud bitters. 


Mix the ingredients on a cocktail shaker and strain in an iced highball glass.   

Cashew Dreams

Cashew Dreams on table

You can also enjoy a vanilla-like cocktail! 


  • 40 ml Martell VS Swift
  • 20 g Cashews
  • 300 ml coconut cream
  • A pinch cinnamon
  • One date
  • 6 ml Kahlua


Blend the soaked cashew with the rest of the ingredients until thickened, then strain. For flavor, add cinnamon and notes of nutmeg on top. 

Frequently Asked Questions (FAQs):

What mixes well with Martell?

Martells mix well with all soda or lemon juice. Cognac Martell is a versatile drink, and you can drink it with flavor, neat, over ice, or diluted with a little water. There are also recipes for Martells cocktails that you can review. 

Is Martell a good brandy?

Yes, Martell is a good brandy. Martells is one of the old Cognac France brands that still produces a high-quality product. The houses boast a very impressive line of wine in the industry that is well known because of its smooth, sweetness, and oak taste. 

Is Martell a good cognac?

Martell is considered a reputable and high-quality cognac brand. It has a long history and is known for producing fine cognacs with a distinct character.

Why is Martell so expensive?

The price of Martell cognac reflects its quality, craftsmanship, and aging process. High-quality ingredients, meticulous production methods, and extended aging in oak barrels contribute to the cost.

What type of alcohol is Martell cognac?

Martell is a brand of cognac, which is a type of brandy specifically produced in the Cognac region of France. Cognac is made from distilled wine and aged in oak barrels.

How much is a Martell bottle?

The cost of a bottle of Martell cognac can vary widely depending on the specific variant (e.g., VS, VSOP, XO) and the size of the bottle. Prices can range from relatively affordable for entry-level bottles to high-end for premium and aged expressions.

How do I know if my Martell is original?

To ensure your Martell is authentic, purchase it from reputable retailers. Look for proper labeling, a sealed and undamaged bottle, and check for any unique identifiers, such as holographic stickers or engraved details on the cork.

Is cognac a luxury?

Cognac is often associated with luxury due to its historical significance, intricate production process, and the premium quality of many cognac brands. High-end cognacs, like Martell, are considered luxury spirits.

Is Martell similar to Hennessy?

While both Martell and Hennessy are reputable cognac brands, they have distinct flavor profiles and characteristics. Each brand has its own unique production methods and aging processes, contributing to differences in taste.

How to drink cognac?

Cognac can be enjoyed neat, at room temperature, in a tulip-shaped glass to concentrate its aromas. Some also prefer it with a drop of water to open its flavors. Additionally, cognac is commonly used as a base in cocktails like the classic Sidecar.

What is the most expensive cognac?

The price of the most expensive cognac can vary. Notable examples include the Henri IV Dudognon Heritage Cognac, known for its luxurious packaging and exceptional age, fetching high prices in the market.

How do you drink Martell?

Martell can be enjoyed neat, on the rocks, or in classic cognac cocktails. The choice of how to drink Martell depends on personal preference. Sipping it slowly allows you to appreciate the complex flavors developed during the aging process.

Is Martell a brandy or whiskey?

Martell is a brand of cognac, which is a type of brandy. Cognac is distinct from whiskey as it is made from distilled wine and undergoes a specific aging process in oak barrels in the Cognac region of France.

In Summary  

The Martell cognac is not just famous in France but all over the world. It is one of the oldest Cognac producers that gained the praises of the Royalties like King George V, Prince Rainier, and celebrities like Grace Kelly at the Gala Dinner in the United States. It has a smooth taste, is incredibly versatile, and is best for all occasions. 

Now that you finished reading the article, we hope you have learned a lot about Martell prices, their history, and the list of different brands available in the stores. Just a soft reminder to drink moderately to avoid negative effects on your motor skills. 


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