Tennessee Whiskey: What the Label Has to Mean

Updated March 2026.

Tennessee whiskey is a state-plus-process claim, not a tasting score. The usual reading is whiskey made in Tennessee and charcoal-mellowed (Lincoln County Process) before aging. Jack Daniel’s Old No. 7 prints as Tennessee whiskey at 40% / 80 on Brown-Forman’s US product-info sheet. A 1.5-ounce pour is one NIAAA drink. Bonded Jack is 50%. Flavored Jack SKUs are 35% whiskey specialties — not the class. George Dickel is another Tennessee whisky line. No 19-brand ranking or MSRP.

Related: Jack Daniel’s line, George Dickel line, bourbon vs Tennessee.

Class vs flavor

SKU / language 1.5 oz drinks
Old No. 7 1.00
Jack Bonded 1.25
Jack Honey / Fire / Apple 0.88
Other TN labels From labeled ABV

A 750 mL 40% bottle is about 17 drinks. Four Old No. 7 pours are four drinks. Pour math: whiskey drinks.

Sources

  • legal.brown-forman.com US Product Info: Old No. 7 40% Tennessee whiskey; Bonded 50%; flavored 35% specialties.
  • TTB 27 CFR 5.143. Tennessee charcoal-mellowing is the usual state/process claim. NIAAA December 2025.

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