Updated July 2026.
Jim Beam White Label — the flagship Kentucky straight bourbon — is 80 proof / 40% ABV on US bottles. A 1.5-ounce pour is one NIAAA standard drink. It is bourbon, which is whiskey: identity page. Brand copy says four years in new charred oak. Suntory Global Spirits owns the distillery in Clermont, Kentucky. Mash-bill percentages are not printed on the official pages we use — we will not invent 77/13/10.
Black is a 7-year product at a higher proof than White (brand FAQ does not print the number). Bonded Beam is 100 proof by law. Flavored Beam is a different class. We will not reprint a 2021 price list. Proof detail: what proof is Jim Beam. Substitutes: Jim Beam substitute.
White vs the rest of the family
| SKU | Proof / ABV | 1.5 oz drinks | Source |
|---|---|---|---|
| White Label | 80 / 40% | 1.00 | US label; FAQ 97 kcal / 1.5 oz |
| Black (7-year) | Higher than White — read the neck | >1.00 | Brand FAQ (number not on that page) |
| Bonded | 100 / 50% | 1.25 | 27 CFR 5.88 |
| Flavored (Apple, Honey, Peach, Fire) | Label | Usually <1.00 | Different class |
A 750 mL White is about 17 standard drinks. Four White pours are four drinks. NIAAA binge pattern is a health line, not a target. Under-$30 shelf: bourbon under $30. Pour math: whiskey drinks.
Sources
- jimbeam.com FAQ: 97 kcal / 0 g carb per 1.5 fl oz White; Black is 7 years and higher proof (number not printed there).
- TTB 27 CFR 5.143. NIAAA standard drink (December 2025).
- Mash bill %: not on official pages, not invented. No MSRP.