Liquor Laboratory

Malibu Rum Price, Sizes, Types & Buying Guide (2024 Updated)

Malibu Rum buying guide

Last Updated on February 28, 2024 by Lydia Martin

Looking for the best Malibu Rum price? When you open a bottle of Malibu Rum, the famed “holiday in a bottle,” you’re sure to feel the sunshine in your face, the gentle sand between your toes, and hear the rustling of palm trees overhead no matter where in the world you’re sipping this coconut liqueur from. 

For the Malibu price, let’s take a look at each variety and size. 

Brief History of Malibu Rum 

Malibu Rum

It’s said that Malibu was created to simplify the lives of bartenders. The bartenders in beach bars frequently used the fresh coconut Rum Malibu to replace ingredients in tropical cocktails such as pina Coladas. 

This coconut rum is one of the most popular bar staples and is a go-to option for its light and fruity taste. 

The Malibu Rum was first developed in Barbados in 1982 by an Englishman named Thomas Jago. Now the Malibu rum brand is part of the Pernod Ricard group, a French spirit company housing brands like Absolut Vodka and Chivas Regal. 

Although the coconut liqueur company dominantly features the Caribbean flavor, the name Malibu comes from the famous United States beach. 

Compared to Other Rum Brands

Compared to Other Rum Brands

The Malibu Coconut Rum production is done by distilling sugar cane and aging in oak barrels, just like how rums are traditionally done. The end product is then infused with the Malibu signature flavors of coconut, lime, mango, pineapple, and passion fruit. Factors such as ingredients and aging affect the prices of rum

Rum is usually the gateway hard drink for many due to its affordability and accessibility. Malibu rum prices are not steep. 



Bacardi has been around since the 1600s, and it revolutionized the world’s rum-making industry. If you’re torn between Bacardi or Malibu, the price point won’t help you decide, as both brands are sold at the same prices. 

It all boils down to taste — Bacardi Spiced Rum is a more traditional spiced rum, and Malibu Rum is a more fruity and modern coconut rum. 



The Kraken looks like it should be an expensive liqueur, but surprisingly this liqueur is quite affordable. A bottle of the mysterious black rum has 13 secret spices for you to taste. A bottle of Kraken has a higher price than Rum Malibu at roughly $19 and an ABV of 47 percent — double of Malibu’s. 

Captain Morgan

A bottle of Captain Morgan Spiced Rum is at par with Bacardi and Malibu regarding price. The Captain Morgan Parrot Bay line is also a terrific mixing rum you will find in your favorite bars. 

Sailor Jerry

Sailor Jerry Rum (unlike Malibu rum price) is made in the US Virgin Islands and gets its unique flavor from that region. Malibu Rums are cheaper in price and more diverse when it comes to flavor than Sailor Jerry Traditional Spiced. 

Read: Sailor Jerry & Captain Morgan Compared

How to Drink It

The most popular variants of Malibu rum price in the fruit-flavored line are Malibu Coconut, Malibu Pineapple, Malibu Mango, Malibu Lime, Malibu Passion Fruit, and Malibu Banana Rum. These are best as a mixer to your favorite cocktail recipes

The Malibu Original Coconut Rum is a coconut-flavored rum liquor instead of actual rum. It’s only at 21 percent ABV versus the 40 percent ABV legal definition. Malibu Rum is a top choice for people who want fresh, fruity alcohol, and the 21 percent ABV ensures that it doesn’t sting when you swallow — at par with their slogan “Seriously Easy-going.” 

The Malibu brand also released an addition for those who want something different: the Malibu Black. The Malibu Black is a bold Caribbean rum — it is dark rum and coconut flavored liqueur combined. This Malibu Black spirit is tangy yet strong. 

And if tequila is more your speed, the brand has Malibu Red — but tequila is another topic! 

Read: How Many Malibu Shots Will Get You Drunk?

Common Malibu Rum Prices

Common Malibu Rum Prices


Size Proof Average Pricing 
Malibu Coconut  750ml 42

$14.99 – $19.99


42 $19.99 – $22.99
1.75L 42

$21.99 – $25.99

Malibu Passion Fruit Rum

750ml 70 $9.47 – $11.99
Malibu Lime Rum 750ml 70

$9.47 – $11.99

Malibu Red

750ml 60 $8.99 – $31.09
Malibu Island Spiced Rum 750ml 60

Starts at around $13

Malibu Strawberry Rum

750ml 42 Starts at around $19
Malibu Original Caribbean Rum 750ml 42

Starts at around $17

Malibu Tropical Banana Rum

750ml 60 $8.99 – $31.09
Malibu Pineapple Rum 750ml 70

$9.47 – $11.99

Malibu Black Rum

750ml 60 $8.99 – $31.09
Malibu Mango Rum 750ml 70

$9.47 – $11.99

Popular Malibu-based Cocktails 

The iconic white Malibu Rum bottle is probably behind most of the sweet and sour cocktails people love. It’s one of the most flexible spirits out in the world liquor market. First-time drinkers won’t get intimidated by this Caribbean rum.

Remember that fresh, quality ingredients are key to creating delicious drinks with low ABV. Also, chill the bottle of Malibu Rum before serving — you’ll thank us later. 

Pina Colada

Pina Colada

The pina colada is a staple vacation cocktail. This sweet, creamy cocktail known as the national drink of Puerto Rico is a total crowd-pleaser. The best thing is, this recipe is customizable — try swapping the pineapple rum with the Malibu Passion Fruit variant if you prefer passion fruit. 


  • 1 ounce Malibu Pineapple Rum 
  • 1 ounce pineapple juice 
  • 1 ½ ounces cream of coconut 
  • Pineapple chunks 
  • Fresh ice 


In a blender, combine all of the ingredients until smooth. Serve in a fancy cocktail glass with a colorful straw and garnish with a pineapple chunk. Fun fact: Puerto Rican style pina colada is always blended, Cuban style shook (try this one next!). 

Cuba Libre

Cuba Libre

The classic cuba libre is a refreshing beverage you can easily whip up in less than five seconds. We don’t know of a better way to cool down during hot days. 


  • 1 ½ ounces Malibu Original Coconut Rum 
  • 3 ounces cola 


Simply pour everything into a tall glass with ice, give it a good stir, and enjoy. Check out more 2-ingredient rum drinks here



The dainty daiquiri is a highly customizable drink. With Malibu Rum’s wide variety of fruit flavors, you can make your own cocktail according to your favorite fruit. 


  • 1 ½ ounces Malibu Fruit Flavored Rum 
  • ¾ ounce lime juice 
  • ¼ simple syrup 


Pour the rum and lime juice in a cocktail shaker filled with ice and shake thoroughly. Adjust the simple syrup according to your preference. Add bananas to make an easy banana daiquiri.

Bay Breeze

Bay Breeze

The Bay Breeze is tarty and tangy and is everything that reminds you of that Caribbean vacation you went on years ago. 


  • 1 ½ ounces Malibu Original Coconut Rum
  • 1 ½ ounces pineapple juice 
  • 1 ½ ounces cranberry juice 
  • Fresh ice


Pour the Malibu Rum in a tall glass with ice, followed by the pineapple juice and cranberry juice. Don’t stir, so the colors have a gorgeous ombre effect. Orange juice (instead of pineapple) works well with this recipe too. 


Is Malibu rum expensive?

Not really. A bottle of Malibu Rum is one of the most budget-friendly rums in the market. And although it’s not high in price, it remains high in quality. 

Plenty of first-time liquor drinkers would also find the flavor of this Caribbean coconut rum appealing, and it’s great to drink straight with its low ABV.

What mixes well with Malibu rum?

Plenty of different ingredients mix well with Malibu.

You can even blend in fresh fruits like passion fruit, mango, pineapple, or maraschino cherries to create fun fruit shakes with the rum’s low ABV. 

Is Malibu a strong rum?

Malibu is not considered a strong rum in terms of alcohol by volume (ABV).

It typically has an ABV of around 21%, making it lighter compared to traditional, higher-proof rums.

What alcohol is in Malibu?

Malibu is made with Caribbean rum, and it is known for its coconut flavoring, giving it a distinctive taste.

What do you mix Malibu with?

Malibu is often mixed with various ingredients to create tropical and fruity cocktails.

It pairs well with fruit juices like pineapple, orange, or cranberry, and is commonly used in cocktails with soda or tonic water.

Is Malibu rum expensive?

The cost of Malibu rum can vary based on factors such as location, taxes, and bottle size.

Generally, it is considered a mid-range priced rum, and its affordability contributes to its popularity.

Can I drink Malibu straight?

Yes, Malibu can be consumed straight if you enjoy its sweet and coconut flavor.

However, it is more commonly used as an ingredient in mixed drinks and cocktails.

How should Malibu be drank?

Malibu can be enjoyed in various ways. It is often used as an ingredient in cocktails, mixed with fruit juices or soda.

It can also be sipped on its own, over ice, or blended into frozen drinks.

How does Malibu taste like?

Malibu has a sweet and tropical taste with prominent coconut flavor.

It is known for being smooth and easy to drink, making it a popular choice for those who enjoy lighter and flavored spirits.

Why is Malibu popular?

Malibu’s popularity can be attributed to its unique coconut flavor, versatility in mixing, and its association with tropical and beachy vibes.

It has become a staple in the cocktail scene and is often featured in popular and refreshing drink recipes.

Is Malibu a good liquor?

Whether Malibu is considered a good liquor depends on individual taste preferences.

It is appreciated by those who enjoy sweet and tropical flavors in their drinks.

Does Malibu go with soda?

Yes, Malibu pairs well with soda, and it is commonly mixed with soda water or tonic.

The combination of Malibu’s coconut flavor with the effervescence of soda creates a refreshing and easy-to-drink beverage.

Key Takeaways 

Our favorite thing about Malibu Rum is that it’s uncomplicated with great prices. It doesn’t require a lot of thought or skills to create gorgeous drinks everyone can enjoy. [1

This brand even advertises itself as a “seriously light” brand. If the Caribbean people took life as seriously as Westerners did, the entire world would never have known Malibu products.


  1. Malibu coconut rum drinks
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