Liquor Laboratory

Kirkland Hard Seltzer vs White Claw: Which is Better? (2024)

Kirkland Hard Seltzer vs White Claw

When it comes to refreshing beverages, hard seltzers have taken the world by storm, offering a low-calorie alternative to traditional alcoholic drinks.

Among the prominent players in this growing market, White Claw and Kirkland Signature hard seltzer stand out as popular choices.

In the Kirkland hard seltzer vs White Claw comparison, I’ll uncover which one truly stands out as the ultimate champion.

Kirkland Hard Seltzer vs White Claw Comparison

Kirkland Hard Seltzer and a Box on the Background

While White Claw and Kirkland have similar alcohol-by-volume content and are gluten-free, they have a fair share of differences in taste, availability, and price point.

“Here’s to alcohol, the rose-colored glasses of life.” -F. Scott Fitzgerald, Novelist

I conducted a blind tasting to compare each brand, and it turns out that Kirkland is more carbonated and less flavorful than White Claw.

It offers a limited flavor selection and uses artificial flavorings, whereas White Claw impresses with a diverse range of all-natural flavorings.

The sweeteners and caloric content remain consistent between the two, with a hefty price advantage for Kirkland, but exclusively available at Costco.

Comparison Table of Kirkland Hard Seltzer & White Claw

CriteriaKirkland Signature Hard SeltzerWhite Claw
Alcohol Content5%5%
FlavorsLimited SelectionDiverse Selection
SweetenersCane SugarCane Sugar
Caloric Content100 cal100 cal
Sugar Content2 grams2 grams
Artificial FlavorsYesNo
Dietary ConsiderationsLow-CalorieLow-Calorie
AvailabilityExclusive to CostcoWidespread
Average PriceRoughly $20.99 (24 pack)Roughly $42.99 (24 pack)

White Claw

Can of White Claw on a Beach Sand

Flavor & Taste Profile

As someone who has enjoyed trying White Claw, I can attest to its exceptional flavor and taste profile. The Black Cherry flavor is one of my top picks, as it perfectly balances sweetness and tartness.

With its crisp and tangy notes, the natural lime flavor creates a refreshing sensation that’s hard to resist. They also offer other refreshing flavorings like ruby grapefruit, raspberry, passion fruit, and many more [1].

You can check out some of our favorite White Claw flavors here, too.

Dietary Considerations

White Claws use natural sugar cane, no artificial sugar, natural flavorings, and carbonated water/sparkling water.

The ingredients are low calories and low-carb friendly (2 grams of carbs), but since it is an alcoholic beverage with 5% alcohol by volume content, you should drink it moderately.


White Claw’s hard seltzers are one of the most popular hard seltzer brands with alcohol in the market today. Its popularity makes it conveniently stocked in most grocery and liquor stores. You may also want to check out White Claw vs Vizzy here.

Price Value

Cans of White Claw in a Ruby Grapefruit Flavor

While White Claw hard seltzers may be slightly more expensive than other hard seltzer brands with alcohol, its quality and taste justify the cost, making it a worthwhile investment for an enjoyable drinking experience.

I scored a variety pack of White Claw in Drizly for roughly $42.9.

Variety Offerings

With an impressive array of flavorings that I’ve personally tried, including black cherries, mango, ruby grapefruit, and natural Lime flavor, White Claw’s hard seltzers offer something for every taste preference, making them stand out in the hard seltzer beverage market.

Total Score: ★★★★☆ (4 out of 5 stars)

Kirkland Hard Seltzer

Flavor & Taste Profile

Kirkland’s hard seltzer offers four flavors, and while drinking it, I noticed the mild taste and carbonation.

This hard seltzer’s four flavors are mango, grapefruit, black cherry, and lime flavor [2]. My favorite is the lime flavor, with a nice citrus kick from real lime and alcohol.

Read: Truly vs White Claw

Dietary Considerations

Like White Claws, Kirkland’s hard seltzer contains low calories. They use carbonated water/sparkling water and low-carb ingredients (2 grams of carbs).

However, since it is an alcoholic beverage, it is best to drink it moderately.


Woman Holding Cans of Kirkland Hard Seltzer

Kirkland brand hard seltzer is exclusively available at Costco stores, making it convenient for Costco members. However, this alcohol might limit accessibility for those without membership or living far from it.

Read: Beer & Hard Seltzer Comparison

Price Value

Kirkland brand hard seltzer is notably more budget-friendly than some competitors, providing a cost-effective option.

A 24-pack of this seltzer costs around $20.99, which is almost half the price of the White Claw brand.

Variety Offerings

While the variety of flavorings may not be as extensive as some other hard seltzers, Kirkland’s seltzer still offers a decent selection.

“Sip and savor, for each seltzer tells its own tale.” -Liquor Laboratory

The alcohol brand’s focus on simplicity may appeal to individuals who prefer a more straightforward approach to their hard seltzer choices.

Total Score: ★★★☆☆ (3 out of 5 stars)

Note: The star rating was determined based on a blind test, with 1 being the lowest and 5 being the highest rating. Each product was evaluated on its overall quality, flavor profile, complexity, smoothness, and overall enjoyment.


Does White Claw make Kirkland hard seltzer?

No, White Claw do not make Kirkland’s hard seltzers. The drinks do not share similar manufacturers, and different companies own both.

Who manufactures Kirkland hard seltzer?

Patco Brands manufactures Kirkland’s hard seltzers. Many assume White Claw manufactures its hard seltzers because they have comparable packaging and flavorings.

Which is healthier, White Claw or Kirkland Signature hard seltzer?

White Claw is healthier than Kirkland’s seltzers. Drinking either is good because they have low calorie and sugar content. However, White Claw does not use artificial flavorings.

How do Kirkland Hard Seltzer and White Claw differ?

Kirkland Hard Seltzer is a private-label brand sold exclusively at Costco, while White Claw is a well-established brand available at various retailers. Additionally, they may differ in flavor options, ingredients, and branding.

Which brand offers more flavor variety: Kirkland Hard Seltzer or White Claw?

White Claw typically offers a wide range of classic and innovative flavors, while Kirkland Hard Seltzer may have a more limited selection, depending on the available inventory at Costco.

Do Kirkland Hard Seltzer and White Claw differ in alcohol content?

Both Kirkland Hard Seltzer and White Claw generally have similar alcohol content, typically ranging from around 4% to 5% alcohol by volume (ABV), depending on the specific product.

Are there any unique features or ingredients in Kirkland Hard Seltzer and White Claw?

Kirkland Hard Seltzer and White Claw may have different formulations and ingredients. While White Claw is known for its straightforward approach to hard seltzer, Kirkland Hard Seltzer’s specific features and ingredients may vary.

On A Final Note

While both hard seltzer drinks offer unique attributes, White Claw is the standout choice.

With its diverse and natural flavor options, widespread availability, popularity, and delightful taste profile, it has become a favorite among seltzer enthusiasts.

However, Kirkland Signature hard seltzer deserves recognition for its commitment to dietary considerations and pricing.


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