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12 Best Bourbon Brands Under $75 in 2024 (Updated)

Best Bourbon Under $75

Last Updated on March 8, 2024 by Lydia Martin

Let’s be honest—we all want to spot a good bourbon within our budget. But sometimes, buying a bottle of exquisite bourbon might get a bit of a bad rap with its supposed price point. 

Worry no more. We got you the best deals for the best bourbon under $75. Check out these sippable mid- to top-range delectable brands.

Top 12 Sippable Bourbons Under $75

12. Chattanooga Straight Bourbon Whiskey 111 Proof

Bottle o Chattanooga Straight Bourbon Whiskey 111 Proof

Average Price: Around $49 for 750ml (Drizly)

Alcohol Content: 55.5% ABV

Why We Like It: Chattanooga whiskey is an iconic high malt bourbon, unfiltered and barrel strength. It’s full-bodied but not an overly complex bourbon.

At 111-proof, the bourbon delivers an aromatic nose, pulling us to dive in straight to the dram.

It has the right amount of heat with the present malt notes and sweet caramel and honey notes—an ideal warm sipper after a long day.

11. Bardstown Bourbon Company Fusion #6

Man Holding Bottle of Bardstown Bourbon Company Fusion #6

Average Price: Around $71 for 750ml (Drizly)

Alcohol Content: 48.95% ABV

Why We Like It: Bardstown Bourbon Company Fusion #6 has noticeable toffee and baked apple pie aroma, and a present citrusy and spices smell carried over to the palate. 

It delivers an excellent profile without heavy notes and harsh alcohol burns, making our drinking experience enjoyable.

10. Driftless Glen Bourbon

Driftless Glen bourbon Bottle and a Glass

Average Price: Around $42 for 750ml (Drizly)

Alcohol Content: 48% ABV

Why We Like It: At 96-proof, Driftless Glen bourbon delivers full-bodied bourbon with pleasant aromatics. There are notes of honey and caramel with subtle rye spice on the palate. 

A tug-of-war between heat and sweetness in the mid-palate complemented its creamy texture. It finishes clean with a long finish. This dram is great for sipping or making mixed drinks.

9. 1792 Full Proof

1792 Full Proof Bottle on a Wooden Table

Average Price: Around $57 for 750ml (Drizly)

Alcohol Content: 62.5% ABV

Why We Like It: 1792 Full Proof is one of the most affordable straight bourbons with relatively high alcohol content. It has an expected oily, heavy mouthfeel with layers of fragrant aromas.

The bourbon has an intense smoky taste, and the warmness of the alcohol is present in the mouth. It makes a great Old Fashioned drink, or best to savor it on the rocks.

8. New Riff Kentucky Straight Bourbon Whiskey

New Riff Kentucky Straight Bourbon Whiskey Bottle

Average Price: Around $44 for 750ml (Drizly)

Alcohol Content: 50% ABV

Why We Like It: New Riff bourbon has a full-flavored palate. It delivers pleasant aromas with baking spices and butterscotch notes.

As for the spice, it tails at the end of the sip with hints of sweet vanilla and cinnamon. A perfect well-rounded bourbon with a fair price value.

7. Knob Creek Straight Bourbon 12 Year

Knob Creek Straight Bourbon 12 Year Bottle on Top of Wooden Barrel

Average Price: Around $74 for 750ml (Drizly)

Alcohol Content: 50% ABV

Why We Like It: Knob Creek 12-year straight bourbon exceeds our taste expectations.

We can taste the oaky flavors, richer and more complex than other well-aged bourbons.

It brings the perfect balance of heat, oak, and sweet touches of vanilla throughout the entire sip.

Not the most accessible bottle of bourbon to find in the store, but it makes a fantastic sipper.

6. Penelope Bourbon Barrel Strength

Man Holding Bottle of Penelope Barrel Strength Bourbon

Average Price: Around $66 for 750ml (Drizly)

Alcohol Content: 57.6% ABV

Why We Like It: Penelope Barrel Strength bourbon has a good range of oak, sweet notes, and spice.

Although it has a high alcohol content, the flavors and aroma are well-balanced.

“Whiskey takes a tremendous amount of time and patience to grow…”

– Brad Kamphuis, Director of Distillery Operations

Sweet hints of maple syrup and caramel are present. There’s honey, vanilla, and a spicy kick on our first sip.

Great bourbon at its price point—it holds a solid punch that is enjoyable to sip.

5. New Holland Beer Barrel Bourbon

New Holland Beer Barrel Bourbon Bottle and a Glass on wooden Desk

Average Price: Around $33 for 750ml (Drizly)

Alcohol Content: 40% ABV

Why We Like It: New Holland Beer Barrel Bourbon, finished in oak beer barrels [1], has an interesting profile.

It has an inviting sweet aroma with the warm yeastiness of baked bread.

At 80-proof, it has a slightly watery texture with bold, sweet flavors of vanilla, caramel, toasted oak, and malt.

As for the malt, it’s present to the tail end with sweet chocolate hints.

4. Wild Turkey Rare Breed Bourbon

Wild Turkey Rare Breed Bourbon bottle with Canister on a Wooden Barrel

Average Price: Around $55 for 750ml (Drizly)

Alcohol Content: 58.4% ABV

Why We Like It: Wild Turkey Rare Breed holds intense flavors with dark sweet aromas complimenting the drink.

There’s a heat on the nose, mellowed by honey and floral scents.

Intense flavors of caramel sweetness, oak, and toasted grains dominate the palate.

It carries a thick, fiery mouthfeel, perfect for those whiskey connoisseurs looking for barrel-proof bourbon.

3. Pursuit United Straight Bourbon Whiskey

Average Price: Around $69 for 750ml (Drizly)

Alcohol Content: 54% ABV

Why We Like It: Pursuit United bourbon is another blended straight bourbon whiskey promising bold flavors.

Fair enough, it delivers hefty notes that are palatable.

The heavy caramel and toasty notes hit our palate, but it isn’t too overpowering.

At 108-proof, brunt sugar notes and baking spice are present, and the finish is remarkably long and satisfying.

2. Russell’s Reserve Single Barrel Bourbon

Bottle of Russell’s Reserve Single Barrel Bourbon

Average Price: Around $65 for 750ml (Drizly)

Alcohol Content: 55% ABV

Why We Like It: Rich and oaky, Russell’s Reserve Single Barrel is non-chill filtered [2] bourbon with interesting notes that capture our attention.

There’s extra fruitiness on the nose after a few sniffs and a layer of bold spice notes mingling with vanilla and creamy toffee throughout the sip—we like how everything is well put together.

1. Elijah Craig Small Batch

Elijah Craig Small Batch Bottle and a Wooden Table

Average Price: Around $34 for 750ml (Drizly)

Alcohol Content: 47% ABV

Why We Like It: Elijah Craig Small Batch has a decent rich profile at an affordable price point.

The flavor isn’t too big, yet it has the depth and richness to stand on its own.

It has a thick mouthfeel with caramel sweetness and honey, fading to lightly dry oakiness, leading to a lovely finish.

This bourbon is affordable and complex enough for a solid punch.

Frequently Asked Questions (FAQs)

Are bourbons under $75 worth it?

Bourbons under $75 can certainly offer exceptional value and quality, with a diverse range of options to suit various preferences.

While some connoisseurs may prioritize higher-priced bottles for nuanced complexities, there are many outstanding bourbons within this budget that deliver a satisfying drinking experience.

The key lies in exploring different brands, expressions, and flavor profiles to find one that aligns with individual tastes.

Can you drink bourbons under $75 straight?

Absolutely, many bourbons under $75 are crafted to be enjoyed neat or on the rocks, providing a smooth and flavorful sipping experience.

The affordability of these bourbons does not compromise their ability to be consumed straight; in fact, some budget-friendly options may pleasantly surprise enthusiasts with their balance, richness, and depth of flavor.

It’s advisable to experiment with serving methods and allow personal preferences to guide the decision on whether to enjoy these bourbons neat, on the rocks, or in cocktails.

What is the No 1 bourbon in the world?

Determining the “No. 1” bourbon in the world can be subjective and dependent on individual tastes. However, prestigious awards and industry recognition often spotlight certain bourbons.

As of my last knowledge update in January 2022, brands like Pappy Van Winkle, Buffalo Trace, and Woodford Reserve have frequently earned accolades.

It’s essential to stay updated on current industry trends and awards to identify the bourbon that aligns with evolving standards and preferences.

What is the smoothest bourbon whiskey?

Identifying the smoothest bourbon whiskey is subjective, as preferences for smoothness can vary among individuals. Several bourbons are renowned for their smooth profiles, often characterized by well-balanced sweetness, a velvety texture, and a lack of harshness or burn.

Brands such as Blanton’s, Maker’s Mark, and Four Roses Single Barrel are often praised for their smooth and approachable qualities.

It’s advisable to explore different bourbons, considering personal preferences, to find the one that aligns with an individual’s definition of smoothness in whiskey.

What is regarded as the best bourbon?

Determining the “best” bourbon is subjective, as preferences vary among enthusiasts; however, certain brands consistently receive high praise.

Pappy Van Winkle’s Family Reserve, Buffalo Trace Antique Collection, and Four Roses Limited Edition Small Batch are often regarded highly for their exceptional craftsmanship, unique flavor profiles, and limited availability, making them sought-after choices for those seeking top-tier bourbons.

Which company bourbon is best?

Several distilleries are celebrated for producing outstanding bourbons, and choosing the best company depends on individual taste preferences.

Distilleries such as Buffalo Trace, Woodford Reserve, and Heaven Hill consistently craft exceptional bourbons, each with distinct characteristics. Exploring offerings from various companies allows enthusiasts to discover the nuances and styles that align with their personal preferences.

What bourbon is John Wick drinking?

In the popular “John Wick” film series, the character John Wick, portrayed by Keanu Reeves, is often seen drinking a fictional bourbon named “Blanton’s.”

While Blanton’s is indeed a real and highly regarded bourbon, it’s essential to note that the specific brand used in the movies may not always be accurately represented on-screen due to various factors, including product placement agreements.

Is Jack Daniel’s No 7 bourbon?

Jack Daniel’s No. 7 is not technically classified as a bourbon. It is a Tennessee whiskey, which undergoes an additional filtration process known as the Lincoln County Process, involving charcoal filtering before aging. While it shares similarities with bourbon in terms of ingredients and production methods, the distinction lies in this extra step.

Bourbon, by definition, doesn’t undergo the Lincoln County Process and can be produced anywhere in the United States, while Tennessee whiskey, like Jack Daniel’s, must be made in Tennessee and adhere to specific production requirements set forth by state regulations.

Does Jack Daniels qualify as bourbon?

No, Jack Daniel’s does not qualify as bourbon. While it shares some characteristics with bourbon, such as being a type of whiskey made primarily from corn, Jack Daniel’s is officially categorized as Tennessee whiskey.

The key distinction lies in the extra step of the Lincoln County Process, which involves filtering the whiskey through sugar maple charcoal before aging, giving it a unique flavor profile distinct from traditional bourbons.

Is bourbon smoother than Scotch?

The smoothness of bourbon compared to Scotch is subjective and depends on individual preferences. Bourbon is generally known for its sweeter and fuller-bodied profile due to the predominant use of new charred oak barrels for aging.

Scotch, on the other hand, often exhibits a wider range of flavors, including peaty and smoky notes, especially in single malt varieties.

Some may find the sweetness of bourbon smoother, while others may prefer the complexity and diversity of flavors found in Scotch.

What is the most famous bourbon whiskey?

Pappy Van Winkle’s Family Reserve is often considered one of the most famous and sought-after bourbons globally.

Produced by the Old Rip Van Winkle Distillery, this bourbon has achieved legendary status due to its limited availability, exceptional aging process, and complex flavor profile.

The scarcity of Pappy Van Winkle bottles, coupled with consistently high ratings, has contributed to its iconic reputation in the world of bourbon.

Who is the king of bourbon?

There isn’t a universally recognized “king of bourbon,” as the title is subjective and can vary among enthusiasts. However, figures like Colonel E.H. Taylor, who played a significant role in shaping the bourbon industry, and Booker Noe, a key figure in the development of Jim Beam’s small-batch bourbons, are often acknowledged for their contributions.

Additionally, iconic brands like Maker’s Mark and Woodford Reserve, known for their consistent quality, have earned a royal status in the bourbon world, each boasting a loyal following of enthusiasts.

Ultimately, the title of the “king of bourbon” may be attributed to the individual or brand that resonates most with a particular bourbon connoisseur.

What is a premium bourbon?

A premium bourbon is a high-quality, often meticulously crafted whiskey that typically exceeds the standard quality expectations associated with mainstream offerings.

These bourbons are characterized by superior ingredients, exceptional aging processes, and a dedication to craftsmanship, resulting in a more refined and complex flavor profile.

While pricing can vary, premium bourbons often command a higher cost due to the use of top-tier ingredients, longer aging periods, and limited production quantities.

How do you pick a good bottle of bourbon?

Selecting a good bottle of bourbon involves considering personal preferences, exploring various brands, and understanding key factors such as mash bill, aging process, and flavor profile.

Researching reviews, seeking recommendations from knowledgeable sources, and attending tastings can help guide the decision-making process.

Additionally, experimenting with different styles, whether straight bourbons, single barrels, or small batches, allows individuals to discover the nuances that align with their taste preferences and makes for a more enjoyable bourbon-drinking experience.

Who is the king of bourbon?

The title of the “king of bourbon” is subjective and often depends on individual preferences and historical contributions.

Figures like Colonel E.H. Taylor, known for his significant impact on the bourbon industry during the late 19th and early 20th centuries, and Booker Noe, a key figure in developing Jim Beam’s small-batch bourbons, are recognized for their influential roles.

However, the concept of a singular “king” may extend to iconic brands like Maker’s Mark and Woodford Reserve, each boasting a royal status in the bourbon world due to consistent quality and a loyal following.

What is the most famous bourbon whiskey?

Pappy Van Winkle’s Family Reserve stands out as one of the most famous and coveted bourbon whiskeys globally.

Produced by the Old Rip Van Winkle Distillery, Pappy Van Winkle’s has attained legendary status due to its limited availability, meticulous aging process, and complex flavor profile.

The scarcity of Pappy Van Winkle bottles, coupled with consistently high ratings and a cult-like following, has solidified its reputation as an iconic and sought-after bourbon in the world of whiskey enthusiasts.

Is Johnnie Walker a bourbon?

No, Johnnie Walker is not a bourbon; it is a Scotch whisky.

Specifically, Johnnie Walker is a blended Scotch whisky known for its diverse range of expressions, each offering a unique flavor profile based on a combination of single malt and grain whiskies from various distilleries in Scotland.

Unlike bourbon, which is a type of American whiskey, Scotch whisky is produced in Scotland and must adhere to specific regulations, including a minimum three-year aging period in oak barrels.

How do you drink bourbon?

Bourbon can be enjoyed in various ways, depending on personal preferences. Many enthusiasts savor it neat, sipping it slowly to appreciate the full range of flavors.

Others prefer bourbon on the rocks, over ice, which can slightly dilute the spirit and enhance certain notes. Bourbon also serves as a versatile base for cocktails like the classic Old Fashioned or the Mint Julep.

Experimenting with different serving methods allows individuals to discover the nuances of the bourbon and find the most enjoyable way to appreciate its complexity.

Finval Verdict: Best Bourbon Under $75

Although all bourbons don’t have the same value and quality, you can still find a sippable bottle within the $75 budget range.

It’s like hitting the right spot for your wallet and palate. 

Consider the list above as a guide for your next bourbon bottle hoarding—and you might discover the best sipping bourbon perfect for your taste bud.


  1. Beer Barrel in British English
  2. What is a ‘non-chill filtered’ whisky?
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