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Black and White Scotch Whisky Price & Best Guide (2024)

Black and White buying guide

Last Updated on March 27, 2024 by Lydia Martin

Diageo is widely famous for producing best-selling liquor brands, including Johnnie Walker, J&B, and Crown Royal. However, Black and White Scotch whisky may not be as familiar, but it is a classic brand that supplied the royal family before. 

This article is a quick review of the Black and White Scotch Whisky Price and how it has remained a successful brand for over a century. 

Everything About Black & White Whisky

Black and White Scotch Whisky Price

Black and White Whisky is a simple and light whisky with grain-forward and well-rounded flavors that started hitting the market in 1884.

The iconic presentation of Black and White Whisky started when James Buchanan chose a black Scottie dog and a white West Highland Terrier after attending a dog show. 

It became a classic old blend that gained more popularity through films, television shows, and endorsements from famous personalities like Walt Disney and Dean Martin.

Key Information

Key Information


In 1884, James Buchanan was a London entrepreneur who started selling blended Scotch to cater to English people’s tastes.

And beginning in 1898, during the reign of Queen Victoria, he continually secured royal warrants, followed by Edward VII and George V [1]

From then on, it continues to be one of the best-selling blended Scotch whiskies in the world. 

Production & Maturation Process

Copper Still Pot

Black & White goes through a masterful blending formula incorporated by the distillers to address all the subtle flavors of the whiskies.

Although it may sound easy, it is quite a complicated making process.

The maturation period takes up to twelve years, though the brand introduced eight-year-old expressions in the past.

Key Ingredients & ABV

The distillers choose to source most of their Single Malts from Glendullan, Clynelish, and Dalwhinnie.

Meanwhile, 60% to 65% of the blend consists of Single Grain whiskies from Cameronbridge and Port Dundas. 

Its alcohol content ranges from 40% to 43.4% ABV, the usual bottling proof for a Scotch whisky. Check out these single-malt Scotch whiskies under $100

Tasting Notes

  • Palate – This Scotch whisky brand has strong oak, caramel, vanilla, dried fruit, and peat flavors on the palate.
  • Nose – At first, it has a muted smell, but you will eventually pick up some peat, sour citrus, sharp grain, and mild vanilla notes. 
  • Color  – It has a light gold or pale yellow color. 
  • Finish – The sip ends in a medium finish with slight honey sweetness and some smoke presence.



James Buchanan established James Buchanan & Co., but in 1915, he merged with John Dewar & Son Ltd. The Buchanan-Dewar Ltd, after a decade, joined the Distillers Company, Ltd (DCL).

Later on, after a series of company mergers and acquisitions, Black and White ended up under Diageo, one of the world’s largest producers of alcoholic drinks. 

Price & Value

Its 1L bottle is available at some retailers for $25 to $30, while the 750ml bottle price is lower than $20 at some stores.

However, the brand could still sell at higher price points during an auction, especially for their old bottles released at the beginning of the 20th century. 

Read: Scotch Whisky vs Irish Whiskey

Common Black & White Prices

Common Black & White Prices
TypeSizeAlcohol By VolumeAverage Price
Black & White Blended Scotch Whisky1.75L40%$30 – $45
1900 Black & White Blended Scotch Whisky750ml40%$3,000 – $3,200 (recent auction price)
1938 Buchanan’s Black and White De Luxe750ml43.4%$2,000 – $2,800 (recent auction price)
Black & White Mid 20th Century Whisky700ml43%$500 – $540

Compared to Other Scotch Whiskies

Compared to Other Scotch Whiskies


This brand offers a 750ml bottle of Single Malt Scotch Whisky for around $30 to $40, almost the same range as the 1.75L of Black & White.

The whisky is also 12 years old with a creamy mouthfeel and the richness of honeyed malt, fragrant floral, and orchard fruit flavors. 


Read: Glenlivet 12 Scotch Whisky Guide & Review

Chivas Regal

Chivas Regal offers a more expensive 12-Year-Old blended whisky for around $50 to $70 per 1.75L bottle.

It is a soft and easy to enjoy blend with dried flowers and a light toffee aroma. 

This Blended Scotch is buttery and oily with a glossy mouthfeel that gives a sophisticated and luxurious drinking experience. 

Chivas Regal

Johnnie Walker

Johnnie Walker is a widely recognizable blended Scotch whisky produced by Diageo.

Its 1.75L bottle of 12-Year-Old Blended Scotch is more expensive, around $55 to $75.

It has dark, rich, and balanced flavors of sweet vanilla, creamy caramel, light oak, and soft toffee, which sets a blended Scotch whisky standard.

Popular Black and White Cocktails

Popular Black and White Cocktails

Black And White Russian

Prep Time: 3 minutes

Total Time: 3 minutes


  • 1-ounce whisky
  • 1-ounce coffee liqueur
  • 2 ounces cream or 4 ounces milk


Pour the coffee liqueur, whisky, and cream (or milk) into an old-fashioned glass filled with ice cubes. Stir until well-chilled. Serve and enjoy. 

Serving: 1

Black and White Italian Cocktail

Black and White Italian Cocktail

Prep Time: 3 minutes

Total Time: 3 minutes


  • 2 ounces whisky
  • ½ ounce Cynar Amaro
  • ¾ ounce sweet vermouth
  • Luxardo Maraschino cherry


Pour the whisky, Cynar Amaro, and sweet vermouth into a mixing glass. Add ice and stir until well-chilled.

Strain the mixed drink into a chilled coupe glass and garnish it with cherry. Serve. 

Serving: 1

Frequently Asked Questions (FAQs)

What is the cost of Black and White?

The cost of Black and White blended Scotch whisky is subject to various factors that influence pricing, making it important to consider several variables when determining its affordability. Geographical location plays a significant role in pricing, with different regions experiencing varying levels of taxation, import/export duties, and distribution costs, all of which can impact the final retail price of the whisky.

Additionally, individual retailer pricing strategies can introduce further fluctuations, as stores may offer promotional discounts or adjust prices based on local market dynamics and consumer demand.

Despite these factors, Black and White is widely regarded for its affordability, positioning itself as an accessible option for whisky enthusiasts seeking a quality spirit without the premium price tag. In the United States, a standard 750ml bottle of Black and White typically ranges from $20 to $30 at retail outlets, though prices may vary depending on location and any ongoing promotional offers.

It’s worth noting that while Black and White is competitively priced compared to other Scotch whiskies, its cost may differ in other countries or regions due to unique market conditions and regulatory frameworks governing alcohol sales.

How much is Black and White blended Scotch whisky?

Black and White blended Scotch whisky has earned a reputation for delivering exceptional value to consumers, offering a harmonious balance of quality and affordability.

Priced competitively between $20 and $30 for a standard 750ml bottle in the United States, Black and White appeals to a broad spectrum of whisky enthusiasts, from seasoned connoisseurs to casual drinkers looking to explore the world of Scotch whisky without breaking the bank.

This accessible price point makes Black and White an attractive option for individuals seeking a versatile and flavorful whisky suitable for various occasions and preferences.

While pricing may fluctuate slightly based on regional market dynamics and retailer strategies, Black and White’s commitment to delivering a consistent and enjoyable drinking experience remains unwavering.

Whether enjoyed neat, on the rocks, or as a key ingredient in classic whisky cocktails, Black and White blended Scotch whisky offers a reliable choice for those seeking an affordable yet satisfying spirit to elevate their drinking experience.

Is Black and White Scotch still made?

Yes, Black and White blended Scotch whisky continues to be produced today, upholding its legacy as a beloved brand in the whisky world. Originating in the late 19th century under the craftsmanship of James Buchanan, Black and White has endured changes in ownership and evolving consumer preferences to remain a staple in bars, homes, and liquor cabinets around the globe.

Despite the dynamic nature of the whisky industry, Black and White’s commitment to quality and affordability has remained steadfast, ensuring its continued relevance among whisky enthusiasts of all levels.

From its inception to the present day, Black and White Scotch whisky has maintained its distinctive flavor profile and accessible price point, making it a popular choice for whisky lovers seeking a reliable and enjoyable spirit.

Whether savored alone or shared among friends, Black and White Scotch whisky embodies the timeless appeal of Scotch whisky craftsmanship, inviting drinkers to explore its rich history and flavorful character with every sip.

Is Black and White a Scotch?

Yes, Black and White is indeed a Scotch whisky. Originating from Scotland, Scotch whisky is renowned worldwide for its distinctive flavors, rich history, and traditional production methods. As a blended Scotch whisky, Black and White is crafted by expert blenders who carefully select and blend malt and grain whiskies sourced from different distilleries across Scotland.

This blending process allows producers to achieve a desired flavor profile and consistency in the final product, resulting in a whisky that embodies the essence of Scotch craftsmanship and tradition.

With roots tracing back to the late 19th century, Black and White has firmly established itself as a prominent player in the Scotch whisky market. Its heritage and legacy as a Scotch whisky brand contribute to its reputation for quality and authenticity among whisky enthusiasts worldwide. Whether enjoyed neat, on the rocks, or as a base for cocktails, Black and White Scotch whisky offers drinkers a taste of Scotland’s rich whisky-making heritage.

Is Black and White a good whisky?

The question of whether Black and White is considered a “good” whisky is subjective and can vary depending on individual preferences and taste preferences. However, Black and White is generally regarded as a good whisky, especially considering its affordable price point. While it may not boast the complexity or depth of flavor found in some higher-priced Scotch whiskies, Black and White offers a smooth and approachable drinking experience that appeals to a wide range of whisky drinkers.

One of the key strengths of Black and White is its accessibility. As a budget-friendly option among Scotch whiskies, Black and White provides drinkers with an opportunity to explore the world of whisky without breaking the bank. Its smooth and versatile flavor profile makes it suitable for both casual sipping and mixing in cocktails, further enhancing its appeal to a diverse audience of whisky enthusiasts.

While opinions on whisky quality may vary, Black and White has garnered a loyal following over the years, thanks in part to its consistent flavor profile and value-driven pricing. Whether enjoyed as a daily dram or saved for special occasions, Black and White whisky continues to hold its own in the competitive Scotch whisky market, earning its place as a reliable and enjoyable spirit among whisky lovers.

Is Black and White cheaper?

Yes, Black and White is typically priced lower compared to many other Scotch whiskies on the market. Its affordability is one of its key selling points, making it an attractive option for budget-conscious consumers or those looking for a value-driven whisky.

Despite its lower price point, Black and White still delivers a satisfying drinking experience, showcasing the quality and craftsmanship synonymous with Scotch whisky.

Pricing for Black and White may vary depending on several factors, including geographical location, taxes, import/export duties, and retailer pricing strategies. However, regardless of these variables, Black and White remains a cost-effective choice among Scotch whiskies, offering drinkers a taste of Scotland’s renowned whisky-making tradition at a fraction of the cost.

Despite its cheaper price tag, Black and White does not compromise on quality. It continues to uphold the standards of excellence associated with Scotch whisky, delivering a smooth and enjoyable drinking experience that resonates with whisky enthusiasts of all levels.

Whether enjoyed neat, with a splash of water, or mixed into a favorite cocktail, Black and White whisky provides drinkers with an accessible and rewarding whisky experience that stands the test of time.

Why is blended Scotch cheap?

Blended Scotch whisky is often perceived as more affordable compared to single malt Scotch whisky due to differences in production processes and the types of whiskies used. Blended Scotch whisky is crafted by blending together various malt and grain whiskies sourced from multiple distilleries, allowing producers to achieve a consistent flavor profile and quality across batches.

This blending process typically involves using a combination of aged and younger whiskies, which can be more cost-effective compared to the aging requirements for single malt Scotch whisky.

Additionally, the use of grain whiskies, which are typically less expensive to produce than malt whiskies, contributes to the lower cost of blended Scotch whisky. Grain whiskies are made from grains such as corn, wheat, or barley and are often distilled using continuous column stills, which are more efficient and less labor-intensive than the pot stills commonly used for malt whisky production.

Overall, the blending process and the use of grain whiskies help to keep production costs down, allowing blended Scotch whisky to be offered at a more affordable price point compared to single malt Scotch whisky.

How do you drink Black and White whisky?

Black and White whisky can be enjoyed in various ways, depending on personal preference and taste preferences. Here are some common ways to drink Black and White whisky:

Neat: Pour a measure of Black and White whisky into a whisky glass and enjoy it at its natural strength and flavor. Swirl the whisky gently in the glass to release its aromas before taking a sip. Drinking Black and White whisky neat allows you to appreciate its full complexity and character.

On the rocks: Add a few ice cubes to a glass, then pour Black and White whisky over the ice. The melting ice will slightly dilute the whisky and chill it, making it a refreshing option, especially on warmer days. The cold temperature can also help to mellow the flavors of the whisky, bringing out different nuances with each sip.

With water: Adding a splash of water to Black and White whisky can help to open up its flavors and aromas, making it more approachable and enjoyable for some drinkers. Experiment with different amounts of water to find the perfect balance that suits your taste preferences.

In cocktails: Black and White whisky can be used as a base spirit in a variety of cocktails, such as the classic Whisky Sour or Old Fashioned.

Its versatile flavor profile makes it well-suited for mixing, allowing you to create delicious and refreshing drinks to enjoy on any occasion.
Ultimately, the best way to drink Black and White whisky is the way that you enjoy it most, whether that’s neat, on the rocks, with water, or in a cocktail.

How old is Johnnie Walker Black Scotch?

Johnnie Walker Black Label Scotch whisky was first introduced in 1909, making it over a century old. Since its inception, Johnnie Walker Black Label has remained one of the most iconic and beloved blended Scotch whiskies in the world.

Known for its rich and complex flavor profile, Johnnie Walker Black Label is crafted using whiskies aged for a minimum of 12 years, resulting in a smooth and well-balanced drinking experience.

Despite its age, Johnnie Walker Black Label continues to be a timeless classic, enjoyed by whisky enthusiasts and connoisseurs alike for its exceptional quality and distinctive character.

Final Verdict: Black and White Scotch Whisky Price

The Black and White Whisky price is lower than most blended Scotch whiskies. It is one of the reasons that many people overlooked this brand for more famous names such as Johnnie Walker. 

Despite that, Black and White is an old brand that remains one of the most respectable and best-selling products in the liquor world.


  1. Making Scotch Respectable: Buchanan and Walker
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